May 13, 2025 Disney’s Power Players Dominate the 2025 Upfront as Storytelling and Innovation Stand Front and Center Link to Photos: HERE May 13, 2025 – New York, NY – Disney opened its 2025 Upfront with a show-stopping moment as NFL stars Patrick Mahomes and Saquon Barkley took the stage to introduce Disney CEO Bob Iger, setting an electric tone for the presentation. What followed was a powerful showcase of Disney’s unrivaled scale across sports, streaming, entertainment, and technology – brought to life by a star-studded parade of over 100 talent. With a clear message to the marketplace, Disney reinforced its leadership position and bold vision for the future – delivering the content, capabilities, and culture that continue to shape the industry. Rita Ferro, President of Global Advertising, emphasized Disney’s exceptional value for advertisers and agency partners – which now reaches 164 million global ad-supported monthly active users and delivers 200,000 hours of premium content and unmatched ad experiences. With the upcoming launch of ESPN’s direct-to-consumer offering, and recently rolled out D Press Release - Corporate
