‘THE VIEW’ RANKS NO. 1 IN HOUSEHOLDS AND TOTAL VIEWERS AMONG ALL DAYTIME NETWORK TALK SHOWS

For the Week of Oct. 20, 2025, “The View” ranked No. 1 in Households (1.61 rtg.) and Total Viewers (2.448 million) among the daytime network talk shows, leading NBC’s “TODAY Third Hour” (1.24 rtg. and 1.881 million, respectively), “TODAY with Jenna & Friends” (0.84 rtg. and 1.333 million, respectively) and “NBC News Daily” (0.85 rating and 1.272 million, respectively).

• In addition, “The View” averaged 207,000 Women 25-54 and 146,000 Women 18-49, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.
• “The View” drew its largest overall audience since June and its strongest delivery in Women 25-54 since April — since weeks of 6/9/25 and 4/7/25, respectively. “The View” turned in week-to-week increases in Total Viewers (+3% – 2.448 million vs. 2.372 million) and Women 25-54 (+5% – 207,000 vs. 197,000), hitting season highs in both measures.
• For the 2nd straight week, “The View” improved on the year-ago week in both Women 25-54 (+4% – 207,000 vs. 199,000) and Women 18-49 (+1% – 146,000 vs. 145,000).
• On Wednesday (10/22/25), with guest Ethan Hawk and John Grisham, “The View” scored its best single-day telecast in Women 18-49 (188,000) in over 4 months — since 6/10/25.
• Season to date, “The View” is improving in Women 25-54 (+3% – 203,000 vs. 198,000) versus the comparable weeks last season.
• Season to date, “The View” is ranking No. 1 in Households (1.59 rating) and Total Viewers (2.439 million) among all broadcast daytime talk shows for the 6th straight season.

Source: Nielsen, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD Big Data Plus Panel, Current Week (w/o 10/20/25), Previous Week (10/13/25) and Year-Ago Week (w/o 10/14/24). Most Current Big Data Plus Panel: 2025-2026 Season (9/8-10/26/25) and 2024-2025 Season (9/1-19/24). Beginning 12/26/23, national ratings based on Big Data ratings. Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Prior to 8/31/20, ratings do not include OOH viewing. Averages based on regular telecasts.

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