ABC News’ ‘Good Morning America’ Grows Year To Year Across The Board Drawing 3 Million Total Viewers

 

“Good Morning America”

“Good Morning America” averages 2.985 million Total Viewers, 496,000 Adults 25-54 and 343,0000 Adults 18-49 for the week of March 2, 2026, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.

• For the 2nd week in a row, “GMA” posted year-to-year increases in Total Viewers (+3% – 2.985 million vs. 2.887 million), Adults 25-54 (+2% – 496,000 vs. 485,000) and Adults 18-49 (+15% – 343,000 vs. 298,000).
• “GMA” (2.985 million, 496,000 and 343,000, respectively) beat “CBS Mornings” (1.775 million, 278,000 and 171,000, respectively) in Total Viewers (+1.210 million), Adults 25-54 (+218,000) and Adults 18-49 (+172,000). In addition, “GMA” led “CBS Mornings” in Total Viewers and Adults 25-54 for the last 1,416 weeks overall — since w/o 1/18/99.

NOTE: On Monday (3/2/26), “CBS Mornings” was retitled to “CBS Morn” and “Today” was retitled to “Today-TS.” On Wednesday (3/4/26), “CBS Mornings” was retitled to “CBS Morn.” The retitled telecasts are excluded from the weekly and season averages. Weekly averages for “CBS Mornings” are based on three days (Tuesday, Thursday and Friday) and the weekly averages of “Today” are based on four days (Tuesday-Friday).

MORNING NEWS (Week of March 2, 2026)

	TOTAL VIEWERS	ADULTS 25-54	ADULTS 18-49
GOOD MORNING AMERICA	2,985,000	496,000	343,000
TODAY	3,252,000	660,000	390,000
CBS MORNINGS	1,775,000	278,000	171,000

Source: Nielsen, NTI Total Viewers, Adults 25-54 and Adults 18-49 National Live + Same Day Big Data Plus Panel Program Ratings.; Current Week (w/o 3/2/26), Previous Week (w/o 2/23/26) and Year-Ago Week (w/o 3/3/25). Season to date: Most Current Data Stream: 2025-2026 Season (9/22/25–3/8/26) and 2024-2025 Season (9/23/24–3/9/25). Season averages based on Big Data Plus Panel ratings start with the 2023-2024 season. Beginning 12/26/22, averages are based on Big Data Plus Panel ratings. Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.

Emmy® Award-winning “Good Morning America,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan and chief meteorologist Ginger Zee, airs live Monday-Friday (7:00-9:00 a.m. ET) on ABC. Simone Swink is the senior executive producer.

“GMA3”

“GMA3” averaged 1.551 million Total Viewers, 144,000 Women 25-54 and 119,000 Women 18-49 during the week of March 2, 2026, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research, leading “NBC News Daily” across the board.

• “GMA3” improved on the previous week in Total Viewers (+7% – 1.551 million vs. 1.452 million), Women 25-54 (+26% – 144,000 vs. 114,000) and Women 18-49 (+37% – 119,000 vs. 87,000). In fact, “GMA” hit a 5-week high in Women 25-54 and an 8-week best in Women 18-49 — since weeks of 1/26/26 and 1/5/26, respectively.
• “GMA3” saw gains on the same week last year in all key target demos: Total Viewers (+2% – 1.551 million vs. 1.524 million), Women 25-54 (+15% – 144,000 vs. 125,000) and Women 18-49 (+35% – 119,000 vs. 88,000).
• Season to date, “GMA3” is beating “NBC News Daily” in Total Viewers (+5% – 1.452 million vs. 1.382 million), Women 25-54 (+1% – 129,000 vs. 128,000) and Women 18-49 (+13% – 101,000 vs. 89,000) for the 4th straight season, based on Most Current Big Data+Panel Ratings.

NOTE: On Thursday (3/5/26), “NBC News Daily” was retitled to “NBC News Daily-ND.” The retitled telecast is excluded from the weekly and season averages. “NBC News Daily”’s weekly average is based on four days (Monday-Wednesday and Friday).

Emmy Award-nominated “GMA3” is a one-hour program airing weekdays at 1:00 p.m. ET|12:00 p.m. CT on ABC. Simone Swink is the senior executive producer.

Week of March 2, 2026:

	TOTAL VIEWERS	WOMEN 25-54 (000)	WOMEN 18-49 (000)
“GMA3”	1,551,000	144,000	119,000
“NBC News Daily”	1,430,000	125,000	86,000

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live+SD Current Week (w/o 3/2/26), Previous Week (w/o 2/23/26) and Year-Ago Week (w/o 2/24/25). Season to date: Most Current Data Stream: 2025-2026 Season (9/22/25–3/8/26) and 2024-2025 Season (9/16/24-3/2/25). Season averages based on Big Data Plus Panel ratings start with the 2023-2024 season.  Beginning 12/26/22, averages are based on Big Data Plus Panel ratings. Beginning 8/31/20, national ratings also include Out-of-Home (OOH) viewing. Averages based on regular telecasts.

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