‘GOOD MORNING AMERICA’ DELIVERS EIGHTH STRAIGHT WEEK OF YEAR-TO-YEAR GROWTH IN TOTAL VIEWERS AND ADULTS 18-49

“Good Morning America”
“Good Morning America” averaged 2.717 million Total Viewers, 457,000 Adults 25-54 and 344,000 Adults 18-49 during the week of Aug. 31, 2026, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research. 

• For the eighth straight week, “GMA” grew year to year in Total Viewers (+3% – 2.717 million vs. 2.637 million) and Adults 18-49 (+11% – 344,000 vs. 309,000).

• “GMA” (2.717 million, 457,000 and 344,000, respectively) defeated “CBS Mornings” (1.601 million, 270,000 and 185,000, respectively) in Total Viewers (+1.116 million), Adults 25-54 (+187,000) and Adults 18-49 (+159,000). In addition, “GMA” led “CBS Mornings” in Total Viewers and Adults 25-54 for the last 1,442 weeks overall — since w/o 1/18/99.
• Season to date, “GMA” is up in Total Viewers (+1% – 2.835 million vs. 2.794 million) and Adults 18-49 (+10% – 333,000 vs. 303,000) compared to the same point last year.

NOTE: On Friday (9/4/26), “Good Morning America” was retitled to “GMA-ABC” and “Today” was retitled to “Today-TS.” The retitled telecasts are excluded from the weekly and season averages. Weekly and season averages for “Good Morning America” and “Today” are based on four days (Monday-Thursday).

MORNING NEWS (Week of Aug. 31, 2026)

	TOTAL VIEWERS	ADULTS 25-54	ADULTS 18-49
GOOD MORNING AMERICA	2,717,000	457,000	344,000
TODAY	2,868,000	628,000	410,000
CBS MORNINGS	1,601,000	270,000	185,000

Source: Nielsen, NTI Total Viewers, Adults 25-54 and Adults 18-49 National Live+Same Day Big Data Plus Panel Program Ratings Current Week (w/o 8/31/26), Previous Week (w/o 8/24/26) and Year-Ago Week (w/o 9/1/25). Season to date: Most Current Data Stream: 2025-2026 Season (9/22/25–8/30/26) and 2024-2025 Season (9/23/24–8/31/25). Season averages based on Big Data Plus Panel ratings start with the 2023-2024 season. Beginning 12/26/22, averages are based on Big Data Plus Panel ratings. Beginning 8/31/20, national ratings also include Out-of-Home (OOH) viewing. Averages based on regular telecasts.

Emmy® Award-winning “Good Morning America,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan and chief meteorologist Ginger Zee, airs live Monday-Friday (7:00-9:00 a.m. ET) on ABC. Simone Swink is the senior executive producer.
 

“GMA3”
“GMA3” averaged 1.332 million Total Viewers, 121,000 Women 25-54 and 89,000 Women 18-49 during the week of Aug. 31, 2026, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.

• For the second week in a row, “GMA3” improved on the same week last year by double digits in all key target demos: Total Viewers (+11% – 1.332 million vs. 1.199 million), Women 25-54 (+22% – 121,000 vs. 99,000) and Women 18-49 (+20% – 89,000 vs. 74,000).

NOTE: On Thursday (9/3/26) and Friday (9/4/26), “NBC News Daily” was retitled to “NBC News Daily-ND.” On Friday, “GMA3” was retitled to “GMA3-ABC.” The retitled telecasts are excluded from the weekly and season averages. “GMA3”’s weekly averages are based on four days (Monday-Thursday) and “NBC News Daily”’s weekly averages are based on three days (Monday-Wednesday).

Emmy Award-nominated “GMA3” is a one-hour program airing weekdays at 1:00 p.m. ET|12:00 p.m. CT on ABC. Simone Swink is the senior executive producer.

Week of Aug. 31, 2026:

	TOTAL VIEWERS	WOMEN 25-54 (000)	WOMEN 18-49 (000)
“GMA3”	1,332,000	121,000	89,000
“NBC News Daily”	1,690,000	196,000	122,000

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live+SD Current Week (w/o 8/31/26), Previous Week (w/o 8/24/26) and Year-Ago Week (w/o 8/25/25). Season to date: Most Current Data Stream: 2025-2026 Season (9/22/25–9/6/26) and 2024-2025 Season (9/16/24-8/31/25). Season averages based on Big Data Plus Panel ratings start with the 2023-2024 season. Beginning 12/26/22, averages are based on Big Data Plus Panel ratings. Beginning 8/31/20, national ratings also include Out-of-Home (OOH) viewing. Averages based on regular telecasts.

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