Press release - Ratings
November 26, 2025
‘GOOD MORNING AMERICA’ DRAWS ITS LARGEST AUDIENCE IN 7 MONTHS
‘GMA’ Grows Week to Week in Total Viewers and Adults 25-54
For 1,401 Weeks in a Row, ‘GMA’ Defeats ‘CBS Mornings’ in Total Viewers and Adults 25-54

“Good Morning America”
“Good Morning America” averaged 2.841 million Total Viewers, 480,000 Adults 25-54 and 313,0000 Adults 18-49 for the week of Nov. 17, 2025, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.
- “GMA” was improved week to week in Total Viewers (+4% – 2.841 million vs. 2.735 million) and Adults 25-54 (-2% – 480,000 vs. 470,000), drawing its largest overall audience in 7 months — since w/o 4/7/25.
- “GMA” decreased its week-to-week gaps with “Today” in Adults 25-54 (-23% – 136,000 vs. 176,000) and Adults 18-49 (-18% – 87,000 vs. 106,000).
- “GMA” narrowed its margins on the same week last year with “Today” in Adults 25-54 (-7% – 136,000 vs. 147,000) and Adults 18-49 (-13% – 87,000 vs. 100,000).
- “GMA” (2.841 million, 480,000 and 313,000, respectively) beat “CBS Mornings” (1.811 million, 279,000 and 167,000, respectively) in Total Viewers (+1.030 million), Adults 25-54 (+201,000) and Adults 18-49 (+146,000), posting its largest overall viewer lead in over 2 ½ years — since w/o 2/27/23. “GMA” led “CBS Mornings” in Total Viewers and Adults 25-54 for the last 1,401 weeks overall — since w/o 1/18/99.
MORNING NEWS (Week of Nov. 17, 2025)
| TOTAL VIEWERS | ADULTS 25-54 | ADULTS 18-49 | HOUSEHOLDS | |
| GOOD MORNING AMERICA | 2,841,000 | 0.4/12; 480,000 | 0.2/11; 313,000 | 1.9/14 |
| TODAY | 2,914,000 | 0.5/16; 616,000 | 0.3/14; 400,000 | 1.9/15 |
| CBS MORNINGS | 1,811,000 | 0.2/ 7; 279,000 | 0.1/ 6; 167,000 | 1.2/ 9 |
Source: Nielsen, NTI Total Viewers, Adults 25-54 and Adults 18-49 National Live + Same Day Big Data Plus Panel Program Ratings.; Current Week (w/o 11/17/25), Previous Week (w/o 11/10/25) and Year-Ago Week (w/o 11/18/24). Season to date: Most Current Data Stream: 2025-2026 Season (9/22–11/23/25) and 2024-2025 Season (9/23–11/24/24). Beginning 12/26/22, averages are based on Big Data Plus Panel ratings. Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.
Emmy® Award-winning “Good Morning America,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan and chief meteorologist Ginger Zee, airs live Monday-Friday (7:00-9:00 a.m. ET) on ABC. Simone Swink is the senior executive producer.
“GMA3”
“GMA3” averaged 1.447 million Total Viewers, 137,000 Women 25-54, and 112,000 Women 18-49 during the week of Nov. 17, 2025, based on Live+Same Day Big Data+Panel Program Ratings from Nielsen Media Research, leading “NBC News Daily” in Total Viewers and Women 18-49.
- “GMA3” saw week-to-week gains in Total Viewers (+10% – 1.447 million vs. 1.311 million), Women 25-54 (+5% – 137,000 vs. 130,000) and Women 18-49 (+8% – 112,000 vs. 104,000), hitting season highs across the board. In fact, “GMA3” turned in its most-watched week in over 7 months, its top Women 18-49 performance in 6 months, and its best Women 25-54 delivery in 5 months — since weeks of 3/31/25, 4/14/25 and 6/23/25, respectively.
- On Thursday (11/20/25), “GMA3” turned in its strongest single-day telecast in Total Viewers (1.553 million) in 4 months and in Women 18-49 (139,000) in 6 months — since 7/7/25 and 5/13/25, respectively.
- Season to date, “GMA3” is beating “NBC News Daily” in Total Viewers (+2% – 1.334 million vs. 1.304 million) and Women 18-49 (+6% – 92,000 vs. 87,000) for the 4th straight season, based on Most Current Big Data+Panel Ratings.
Emmy Award-nominated “GMA3” is a one-hour program airing weekdays at 1:00 p.m. ET|12:00 p.m. CT on ABC. Simone Swink is the senior executive producer.
Week of Nov. 17, 2025:
| TOTAL VIEWERS | WOMEN 25-54 (000) | WOMEN 18-49 (000) | |
| “GMA3” | 1,447,000 | 137,000 | 112,000 |
| “NBC News Daily” | 1,320,000 | 144,000 | 95,000 |
Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live+SD Current Week (w/o 11/17/25), Previous Week (w/o 11/3/25) and Year-Ago Week (w/o 11/18/24). Season to date: Most Current Data Stream: 2025-2026 Season (9/22–11/23/25) and 2024-2025 Season (9/16–11/18/24). Beginning 12/26/22, averages are based on Big Data Plus 13 Panel ratings. Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.
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