‘GOOD MORNING AMERICA’ GROWS IN TOTAL VIEWERS SEASON TO DATE

 

“Good Morning America”

“Good Morning America” averaged 2.678 million Total Viewers, 425,000 Adults 25-54 and 285,0000 Adults 18-49 for the week of May 25, 2026, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.

• “GMA” (2.678 million, 425,000 and 285,000, respectively) defeated “CBS Mornings” (1.757 million, 282,000 and 167,000, respectively) in Total Viewers (+921,000), Adults 25-54 (+143,000) and Adults 18-49 (+118,000). In addition, “GMA” led “CBS Mornings” in Total Viewers and Adults 25-54 for the last 1,427 weeks overall — since w/o 1/18/99.
• Season to date, “GMA” is up in Total Viewers (2.859 million vs. 2.852 million) compared to the same point last year.

NOTE: On Monday (5/25/26), all three programs were coded as specials due to Memorial Day. The specialed telecasts are excluded from the weekly averages. The weekly averages for “GMA,” “CBS Mornings” and “Today” are based on four days (Tuesday-Friday).

MORNING NEWS (Week of May 25, 2026)

	TOTAL VIEWERS	ADULTS 25-54	ADULTS 18-49
GOOD MORNING AMERICA	2,678,000	425,000	285,000
TODAY	2,950,000	597,000	402,000
CBS MORNINGS	1,757,000	282,000	167,000

Source: Nielsen, NTI Total Viewers, Adults 25-54 and Adults 18-49 National Live+Same Day Big Data Plus Panel Program Ratings Current Week (w/o 5/25/26), Previous Week (w/o 5/18/26) and Year-Ago Week (w/o 5/26/25). Season to date: Most Current Data Stream: 2025-2026 Season (9/22/25–5/31/26) and 2024-2025 Season (9/23/24–5/1/25). Season averages based on Big Data Plus Panel ratings start with the 2023-2024 season. Beginning 12/26/22, averages are based on Big Data Plus Panel ratings. Beginning 8/31/20, national ratings also include Out-of-Home (OOH) viewing. Averages based on regular telecasts.

Emmy® Award-winning “Good Morning America,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan and chief meteorologist Ginger Zee, airs live Monday-Friday (7:00-9:00 a.m. ET) on ABC. Simone Swink is the senior executive producer.

“GMA3”

“GMA3” averaged 1.245 million Total Viewers, 130,000 Women 25-54 and 104,000 Women 18-49 during the week of May 25, 2026, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research, leading “NBC News Daily” in both key Women demos.

• “GMA3” posted double-digit gains week to week in Women 25-54 (+11% – 130,000 vs. 117,000) and Women 18-49 (+17% – 104,000 vs. 89,000), hitting 10-week highs in both measures — since w/o 3/16/26.
• “GMA3” was up year to year in Women 18-49 (+3% – 104,000 vs. 101,000).
• Season to date, “GMA3” is beating “NBC News Daily” in Total Viewers (+5% – 1.427 million vs. 1.363 million) and Women 18-49 (+12% – 101,000 vs. 90,000) for the 4th straight season, based on Most Current Big Data+Panel Ratings.

NOTE: On Monday (5/25/26), “GMA3” was coded as a special due to Memorial Day.  The specialed telecast is excluded from the weekly and season averages. “GMA3”’s weekly average is based on four days (Tuesday-Friday).

Emmy Award-nominated “GMA3” is a one-hour program airing weekdays at 1:00 p.m. ET|12:00 p.m. CT on ABC. Simone Swink is the senior executive producer.

Week of May 25, 2026:

	TOTAL VIEWERS	WOMEN 25-54 (000)	WOMEN 18-49 (000)
“GMA3”	1,245,000	130,000	104,000
“NBC News Daily”	1,374,000	119,000	91,000

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live+SD Current Week (w/o 5/25/26), Previous Week (w/o 5/18/26) and Year-Ago Week (w/o 5/59/25). Season to date: Most Current Data Stream: 2025-2026 Season (9/22/25–5/31/26) and 2024-2025 Season (9/16/24-5/25/25). Season averages based on Big Data Plus Panel ratings start with the 2023-2024 season. Beginning 12/26/22, averages are based on Big Data Plus Panel ratings. Beginning 8/31/20, national ratings also include Out-of-Home (OOH) viewing. Averages based on regular telecasts.

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