Press release - Ratings
September 23, 2026
‘GOOD MORNING AMERICA’ GROWS SEASON OVER SEASON IN TOTAL VIEWERS AND ADULTS 18-49
‘GMA’ Improves by +10% in Adults 18-49 for the Season
‘GMA’ Posts Gains Over Year-Ago Quarter Across the Board in 3Q26, Including 17% Growth in Adults 18-49, to Hit a 3-Year High
‘GMA’ Delivers Largest 3rd Quarter Total Viewer Lead Over ‘CBS Mornings’ in 11 Years and Biggest Key Adult Demo Advantages in 5 Years
“Good Morning America”
2025-2026 Season:
For the 2025-2026 season, “GMA” was up in Total Viewers (+2% – 2.831 million vs. 2.789 million) and Adults 18-49 (+10% – 334,000 vs. 303,000) compared to last season.
3rd Quarter 2026:
ABC’s “Good Morning America” averaged 2.759 million Total Viewers, 459,000 Adults 25-54 and 334,0000 Adults 18-49 for the 3rd quarter of 2026, based on Most Current Big Data Plus Panel Program Ratings from Nielsen Media Research.
- “GMA” posted increases compared to the year-ago 3rd quarter across the board: Total Viewers (+4% – 2.759 million vs. 2.645 million), Adults 25-54 (459,000 vs. 457,000) and Adults 18-49 (+17% – 334,000 vs. 286,000), hitting a 3-year high in Adults 18-49 — since 3Q23.
- “GMA” narrowed its margins compared to the previous quarter with “Today” by double digits in Adults 25-54 (-24% – 122,000 vs. 160,000) and Adults 18-49 (-46% – 40,000 vs. 74,000). “GMA” delivered its closest quarter performances in both key Adult demos in four quarters — since 3Q25.
- “GMA” (2.759 million, 459,000 and 334,000, respectively) outperformed “CBS Mornings” (1.636 million, 254,000 and 178,000, respectively) during 3Q26 by 1.123 million Total Viewers, by 205,000 Adults 25-54 and by 156,000 Adults 18-49. “GMA” delivered its largest Total Viewer lead during a 3rd quarter in 11 years and biggest in both key Adult demos in 5 years — since 3Q15 and 3Q21, respectively.
Week of Sept. 14, 2026:
“Good Morning America” averaged 2.660 million Total Viewers, 443,000 Adults 25-54 and 334,000 Adults 18-49 during the week of Sept. 14, 2026, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.
- For the final 10 weeks of the season, “GMA” turned in year-to-year gains in Total Viewers (+2% – 2.660 million vs. 2.598 million) and Adults 18-49 (+8% – 334,000 vs. 309,000).
- “GMA” ranked No. 1 in Total Viewers, leading NBC’s “Today” on Thursday (+55,000 – 2.849 million vs. 2.794 million).
- “GMA” (2.660 million, 443,000 and 334,000, respectively) defeated “CBS Mornings” (1.694 million, 283,000 and 198,000, respectively) in Total Viewers (+966,000), Adults 25-54 (+160,000) and Adults 18-49 (+136,000). In addition, “GMA” led “CBS Mornings” in Total Viewers and Adults 25-54 for the last 1,444 weeks overall — since w/o 1/18/99.
MORNING NEWS (2025-2026 Season)
| TOTAL VIEWERS | ADULTS 25-54 | ADULTS 18-49 | |
| GOOD MORNING AMERICA | 2,831,000 | 477,000 | 334,000 |
| TODAY | 2,948,000 | 612,000 | 395,000 |
| CBS MORNINGS | 1,770,000 | 278,000 | 184,000 |
MORNING NEWS (3rd Quarter 2026)
| TOTAL VIEWERS | ADULTS 25-54 | ADULTS 18-49 | |
| GOOD MORNING AMERICA | 2,759,000 | 459,000 | 334,000 |
| TODAY | 2,804,000 | 581,000 | 374,000 |
| CBS MORNINGS | 1,636,000 | 254,000 | 178,000 |
MORNING NEWS (Week of Sept. 14, 2026)
| TOTAL VIEWERS | ADULTS 25-54 | ADULTS 18-49 | |
| GOOD MORNING AMERICA | 2,660,000 | 443,000 | 334,000 |
| TODAY | 2,819,000 | 594,000 | 406,000 |
| CBS MORNINGS | 1,694,000 | 283,000 | 198,000 |
Source: Nielsen, NTI Total Viewers, Adults 25-54 and Adults 18-49 National Live+Same Day Big Data Plus Panel Program Ratings Current Week (w/o 9/14/26), Previous Week (w/o 9/7/26) and Year-Ago Week (w/o 9/15/25). Season Averages: Most Current Data Stream: 2025-2026 Season (9/22/25–9/20/26) and 2024-2025 Season (9/23/24–9/21/25). Season averages based on Big Data Plus Panel ratings start with the 2023-2024 season. 3Q26: 6/29 – 9/21/26, 2Q26: 3/30 – 6/28/26 and 3Q25: 6/30 – 9/21/25, 2Q25, Beginning 12/26/22, averages are based on Big Data Plus Panel ratings. Beginning 8/31/20, national ratings also include Out-of-Home (OOH) viewing. Averages based on regular telecasts.
Emmy® Award-winning “Good Morning America,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan and chief meteorologist Ginger Zee, airs live Monday-Friday (7:00-9:00 a.m. ET) on ABC. Simone Swink is the senior executive producer.
“GMA3”
3rd Quarter 2026:
| TOTAL VIEWERS | WOMEN 25-54 (000) | WOMEN 18-49 (000) | |
| “GMA3” | 1,398,000 | 123,000 | 90,000 |
| “NBC News Daily” | 1,588,000 | 160,000 | 118,000 |
Week of Sept. 14, 2026:
| TOTAL VIEWERS | WOMEN 25-54 (000) | WOMEN 18-49 (000) | |
| “GMA3” | 1,471,000 | 142,000 | 111,000 |
| “NBC News Daily” | 1,603,000 | 131,000 | 103,000 |
ABC’s “GMA3” averaged 1.398 million Total Viewers, 123,000 Women 25-54 and 90,000 Women 18-49 during the 3rd quarter of 2026, based on Most Current Big Data Plus Panel Program Ratings from Nielsen Media Research.
- “GMA3” was up over the previous quarter (2Q26) in Total Viewers (+3% – 1.398 million vs. 1.356 million).
- “GMA3” was improved on the year-ago quarter (3Q26) in Total Viewers (+5% – 1.398 million vs. 1.330 million), Women 25-54 (+8% – 123,000 vs. 114,000) and Women 18-49 (+5% – 90,000 vs. 86,000).
Week of Sept. 14, 2026:
“GMA3” averaged 1.471 million Total Viewers, 142,000 Women 25-54 and 111,000 Women 18-49 during the week of Sept. 14, 2026, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research, leading “NBC News Daily” in Women 25-54 and Women 18-49.
- For the second straight week, “GMA3” scored week-to-week gains across the board: Total Viewers (+7% – 1.471 million vs. 1.381 million), Women 25-54 (+12% – 142,000 vs. 127,000) and Women 18-49 (+19% – 111,000 vs. 93,000). “GMA” drew its largest overall audience in 2 months and delivered its top key Women performances in 6 months — since weeks of 7/13/26 and 3/2/26, respectively.
- For the fourth week running, “GMA3” improved on the year-ago week in all key target demos: Total Viewers (+5% – 1.471 million vs. 1.396 million), Women 25-54 (+33% – 142,000 vs. 107,000) and Women 18-49 (+23% – 111,000 vs. 90,000).
Emmy Award-nominated “GMA3” is a one-hour program airing weekdays at 1:00 p.m. ET|12:00 p.m. CT on ABC. Simone Swink is the senior executive producer.
Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live+SD Current Week (w/o 9147/26), Previous Week (w/o 9/7/26) and Year-Ago Week (w/o 9/8/25). Season to date: Most Current Data Stream: 2025-2026 Season (9/22/25–9/20/26) and 2024-2025 Season (9/16/24-9/14/25). Season averages based on Big Data Plus Panel ratings start with the 2023-2024 season. 3Q26: 6/29 – 9/21/26, 2Q26: 3/30 – 6/28/26 and 3Q25: 6/30 – 9/21/25, 2Q25, Beginning 12/26/22, averages are based on Big Data Plus Panel ratings. Beginning 8/31/20, national ratings also include Out-of-Home (OOH) viewing. Averages based on regular telecasts.
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