‘GOOD MORNING AMERICA’ GROWS WEEK TO WEEK AND YEAR TO YEAR ACROSS THE BOARD

 

“Good Morning America”

“Good Morning America” averaged 2.964 million Total Viewers, 500,000 Adults 25-54 and 347,0000 Adults 18-49 for the week of March 16, 2026, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.

• “GMA” improved on the previous week in Total Viewers (+4% – 2.964 million vs. 2.838 million), Adults 25-54 (+11% – 500,000 vs. 452,000) and Adults 18-49 (+4% – 347,000 vs. 334,000).
• “GMA” saw gains on the year-ago week in Total Viewers (+6% – 2.964 million vs. 2.808 million), Adults 25-54 (+3% – 500,000 vs. 484,000) and Adults 18-49 (+23% – 347,000 vs. 282,000).
• On Monday (3/16/26), “GMA”’s post-Oscars telecast scored increases over its year-ago post-Oscars telecast (3/3/25) in Total Viewers (+8% – 3.280 million vs. 3.049 million), Adults 25-54 (+23% – 627,000 vs. 508,000) and Adults 18-49 (+38% – 457,000 vs. 331,000). In fact, “GMA” turned in its strongest post-Oscars telecast in all key target demos in 3 years — since 3/13/23.
• In addition, “GMA”’s Monday airing scored the program’s top Adults 25-54 (627,000) telecast in over 1 year and best Adults 18-49 (457,000) delivery in nearly 2 years — since 1/14/25 and 4/12/24, respectively.
• “GMA” ranked No. 1 in Total Viewers, leading NBC’s “Today” on Wednesday (+17,000 – 3.011 million vs. 2.994 million) and Friday (+61,000 – 2.888 million vs. 2.827 million).
• “GMA” (2.964 million, 500,000 and 347,000, respectively) defeated “CBS Mornings” (1.713 million, 264,000 and 185,000, respectively) in Total Viewers (+1.211 million), Adults 25-54 (+236,000) and Adults 18-49 (+162,000). In addition, “GMA” led “CBS Mornings” in Total Viewers and Adults 25-54 for the last 1,418 weeks overall — since w/o 1/18/99.

MORNING NEWS (Week of March 16, 2026)

	TOTAL VIEWERS	ADULTS 25-54	ADULTS 18-49
GOOD MORNING AMERICA	2,964,000	500,000	347,000
TODAY	2,989,000	655,000	433,000
CBS MORNINGS	1,713,000	264,000	185,000

Source: Nielsen, NTI Total Viewers, Adults 25-54 and Adults 18-49 National Live + Same Day Big Data Plus Panel Program Ratings.; Current Week (w/o 3/16/26), Previous Week (w/o 3/9/26) and Year-Ago Week (w/o 3/17/25). Season to date: Most Current Data Stream: 2025-2026 Season (9/22/25–3/22/26) and 2024-2025 Season (9/23/24–3/23/25). Season averages based on Big Data Plus Panel ratings start with the 2023-2024 season. Beginning 12/26/22, averages are based on Big Data Plus Panel ratings. Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.

Emmy® Award-winning “Good Morning America,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan and chief meteorologist Ginger Zee, airs live Monday-Friday (7:00-9:00 a.m. ET) on ABC. Simone Swink is the senior executive producer.

“GMA3”

“GMA3” averaged 1.587 million Total Viewers, 131,000 Women 25-54 and 106,000 Women 18-49 during the week of March 16, 2026, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research, leading “NBC News Daily” in Total Viewers and Women 18-49.

• “GMA3” was up over the previous week in Total Viewers (+8% – 1.587 million vs. 1.473 million) and Women 18-49 (+1% – 106,000 vs. 105,000), hitting a 6-week high in overall viewers — w/o 2/2/26.
• “GMA3” improved on the same week last year across the board: Total Viewers (+4% – 1.587 million vs. 1.530 million), Women 25-54 (+1% – 131,000 vs. 130,000) and Women 18-49 (+8% – 106,000 vs. 98,000).
• On Monday (3/16/26), “GMA3”turned in its most-watched telecast (1.947 million) in 7 weeks — since 1/26/26.
• Season to date, “GMA3” is beating “NBC News Daily” in Total Viewers (+5% – 1.459 million vs. 1.385 million) and Women 18-49 (+15% – 102,000 vs. 89,000) for the 4th straight season, based on Most Current Big Data+Panel Ratings.

NOTE: On Tuesday (3/17/26), “NBC News Daily” was retitled to “NBC News Daily-ND.” The retitled telecast is excluded from the weekly and season averages. “NBC News Daily” weekly averages are based on four days (Monday, Wednesday-Friday).

Emmy Award-nominated “GMA3” is a one-hour program airing weekdays at 1:00 p.m. ET|12:00 p.m. CT on ABC. Simone Swink is the senior executive producer.

Week of March 16, 2026:

	TOTAL VIEWERS	WOMEN 25-54 (000)	WOMEN 18-49 (000)
“GMA3”	1,587,000	131,000	106,000
“NBC News Daily”	1,409,000	145,000	82,000

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live+SD Current Week (w/o 3/16/26), Previous Week (w/o 3/9/26) and Year-Ago Week (w/o 3/17/25). Season to date: Most Current Data Stream: 2025-2026 Season (9/22/25–3/15/26) and 2024-2025 Season (9/16/24-3/9/25). Season averages based on Big Data Plus Panel ratings start with the 2023-2024 season.  Beginning 12/26/22, averages are based on Big Data Plus Panel ratings. Beginning 8/31/20, national ratings also include Out-of-Home (OOH) viewing. Averages based on regular telecasts.

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