Press release - Ratings
December 24, 2025
‘GOOD MORNING AMERICA’ GROWS WEEK TO WEEK IN TOTAL VIEWERS AND ADULTS 18-49
‘GMA’ Grows Year to Year in Total Viewers and Tightens Margins With Adults 25-54 and 18-49 Against NBC
‘GMA’ Outdelivers CBS Across the Board for the Week, Leads in Total Viewers and Adults 25-54 for the Last 1,405 Weeks

“Good Morning America” averages 2.870 million Total Viewers, 458,000 Adults 25-54 and 313,000 Adults 18-49 for the week of Dec. 15, 2025, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.
- “GMA” posted gains week to week in Total Viewers (+1% – 2.870 million vs. 2.850 million) and Adults 18-49 (+9% – 313,000 vs. 287,000).
- “GMA” improved on the same week last year in Total Viewers (2.870 million vs. 2.860 million).
- “GMA” cut its margins with “Today” on the year-ago week in Adults 25-54 (-1% – 180,000 vs. 182,000) and Adults 18-49 (-9% – 106,000 vs. 117,000).
- “GMA” (2.870 million, 458,000 and 313,000, respectively) beat “CBS Mornings” (1.950 million, 299,000 and 202,000, respectively) in Total Viewers (+920,000), Adults 25-54 (+159,000) and Adults 18-49 (+111,000). “GMA” led “CBS Mornings” in Total Viewers and Adults 25-54 for the last 1,405 weeks overall — since w/o 1/18/99.
MORNING NEWS (Week of Dec. 15, 2025)
| TOTAL VIEWERS | ADULTS 25-54 | ADULTS 18-49 | |
| GOOD MORNING AMERICA | 2,870,000 | 458,000 | 313,000 |
| TODAY | 3,040,000 | 638,000 | 419,000 |
| CBS MORNINGS | 1,950,000 | 299,000 | 202,000 |
Source: Nielsen, NTI Total Viewers, Adults 25-54 and Adults 18-49 National Live + Same Day Big Data Plus Panel Program Ratings.; Current Week (w/o 12/15/25), Previous Week (w/o 12/8/25) and Year-Ago Week (w/o 12/16/24). Season to date: Most Current Data Stream: 2025-2026 Season (9/22–12/21/25) and 2024-2025 Season (9/23–12/22/24). Beginning 12/26/22, averages are based on Big Data Plus Panel ratings. Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.
Emmy® Award-winning “Good Morning America,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan and chief meteorologist Ginger Zee, airs live Monday-Friday (7:00-9:00 a.m. ET) on ABC. Simone Swink is the senior executive producer.
“GMA3”
“GMA3” averaged 1.429 million Total Viewers, 128,000 Women 25-54 and 107,000 Women 18-49 during the week of Dec. 15, 2025, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research, leading “NBC News Daily” in Women 18-49.
- “GMA3” posted increases on the previous week in Women 25-54 (+6% – 128,000 vs. 121,000) and Women 18-49 (+18% – 107,000 vs. 91,000).
- On Monday (12/15/25), “GMA3” turned in its most-watched telecast (1.755 million) in 9 months — since 3/3/25. On Wednesday (12/17/25), “GMA3” delivered its best Women 18-49 telecast (146,000) in 10 months — since 2/12/25.
- Season to date, “GMA3” is beating “NBC News Daily” in Total Viewers (+3% – 1.374 million vs. 1.328 million) and Women 18-49 (+13% – 97000 vs. 86,000) for the 4th straight season, based on Most Current Big Data+Panel Ratings.
Emmy Award-nominated “GMA3” is a one-hour program airing weekdays at 1:00 p.m. ET|12:00 p.m. CT on ABC. Simone Swink is the senior executive producer.
Week of Dec. 15, 2025:
| TOTAL VIEWERS | WOMEN 25-54 (000) | WOMEN 18-49 (000) | |
| “GMA3” | 1,429,000 | 128,000 | 107,000 |
| “NBC News Daily” | 1,438,000 | 129,000 | 87,000 |
Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live+SD Current Week (w/o 12/15/25), Previous Week (w/o 12/8/25) and Year-Ago Week (w/o 12/9/24). Season to date: Most Current Data Stream: 2025-2026 Season (9/22–12/21/25) and 2024-2025 Season (9/16–12/15/24). Beginning 12/26/22, averages are based on Big Data Plus 13 Panel ratings. Beginning 8/31/20, national ratings also include Out-of-Home (OOH) viewing. Averages based on regular telecasts.
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