Press release - Ratings
May 13, 2026
‘GOOD MORNING AMERICA’ GROWS YEAR TO YEAR IN TOTAL VIEWERS AND ADULTS 18-49 FOR THE FOURTH CONSECUTIVE WEEK
‘GMA’ Narrows Its Gap With ‘Today’ Week to Week and Year to Year in Adults 18-49
For the 1,425th Consecutive Week, ‘GMA’ Leads ‘CBS Mornings’ in Total Viewers and Adults 25-54
“Good Morning America”
“Good Morning America” averaged 2.892 million Total Viewers, 467,000 Adults 25-54 and 334,0000 Adults 18-49 for the week of May 4, 2026, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.
- For the fourth straight week, “GMA” saw year-to-year gains in Total Viewers (+4% – 2.892 million vs. 2.791 million) and Adults 18-49 (+15% – 334,000 vs. 291,000).
- On Tuesday (5/5/26), “GMA” ranked No. 1, beating NBC’s “Today” in Total Viewers (+29,000 – 2.987 million vs. 2.958 million).
- “GMA” cut its Adults 18-49 margins with NBC’s “Today” both week to week (-23% – 43,000 vs. 56,000) and year to year (-47% – 43,000 vs. 81,000).
- “GMA” (2.892 million, 467,000 and 334,000, respectively) defeated “CBS Mornings” (1.834 million, 303,000 and 205,000, respectively) in Total Viewers (+1.058 million), Adults 25-54 (+164,000) and Adults 18-49(+129,000). In addition, “GMA” led “CBS Mornings” in Total Viewers and Adults 25-54 for the last 1,425 weeks overall — since w/o 1/18/99.
MORNING NEWS (Week of May 4, 2026)
| TOTAL VIEWERS | ADULTS 25-54 | ADULTS 18-49 | |
| GOOD MORNING AMERICA | 2,892,000 | 467,000 | 334,000 |
| TODAY | 3,059,000 | 523,000 | 377,000 |
| CBS MORNINGS | 1,834,000 | 303,000 | 205,000 |
Source: Nielsen, NTI Total Viewers, Adults 25-54 and Adults 18-49 National Live+Same Day Big Data Plus Panel Program Ratings Current Week (w/o 4/27/26), Previous Week (w/o 4/20/26) and Year-Ago Week (w/o 4/28/25). Season to date: Most Current Data Stream: 2025-2026 Season (9/22/25–5/3/26) and 2024-2025 Season (9/23/24–5/4/25). Season averages based on Big Data Plus Panel ratings start with the 2023-2024 season. Beginning 12/26/22, averages are based on Big Data Plus Panel ratings. Beginning 8/31/20, national ratings also include Out-of-Home (OOH) viewing. Averages based on regular telecasts.
Emmy® Award-winning “Good Morning America,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan and chief meteorologist Ginger Zee, airs live Monday-Friday (7:00-9:00 a.m. ET) on ABC. Simone Swink is the senior executive producer.
“GMA3”
“GMA3” averaged 1.362 million Total Viewers, 130,000 Women 25-54 and 103,000 Women 18-49 during the week of May 4, 2026, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research, beating “NBC News Daily” across the board.
- “GMA3” saw week-to-week increases across the board: Total Viewers (+4% – 1.362 million vs. 1.310 million), Women 25-54 (+7% – 130,000 vs. 121,000) and Women 18-49 (+7% – 103,000 vs. 96,000), hitting a 7-week high in Women 25-54 — since w/o 3/16/26.
- “GMA3” improved on the same week last year in Women 25-54 (+9% – 130,000 vs. 119,000) and Women 18-49 (+5% – 103,000 vs. 98,000).
- Season to date, “GMA3” is beating “NBC News Daily” in Total Viewers (+6% – 1.440 million vs. 1.363 million) and Women 18-49 (+12% – 101,000 vs. 90,000) for the 4th straight season, based on Most Current Big Data+Panel Ratings.
Emmy Award-nominated “GMA3” is a one-hour program airing weekdays at 1:00 p.m. ET|12:00 p.m. CT on ABC. Simone Swink is the senior executive producer.
Week of May 3, 2026:
| TOTAL VIEWERS | WOMEN 25-54 (000) | WOMEN 18-49 (000) | |
| “GMA3” | 1,362,000 | 130,000 | 103,000 |
| “NBC News Daily” | 1,277,000 | 127,000 | 94,000 |
Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live+SD Current Week (w/o 5/3/26), Previous Week (w/o 4/27/26) and Year-Ago Week (w/o 5/4/25). Season to date: Most Current Data Stream: 2025-2026 Season (9/22/25–5/10/26) and 2024-2025 Season (9/16/24-5/11/25). Season averages based on Big Data Plus Panel ratings start with the 2023-2024 season. Beginning 12/26/22, averages are based on Big Data Plus Panel ratings. Beginning 8/31/20, national ratings also include Out-of-Home (OOH) viewing. Averages based on regular telecasts.
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