‘GOOD MORNING AMERICA’ HITS 4-WEEK HIGHS IN ADULTS 25-54 AND ADULTS 18-49

 

“Good Morning America”

Week of March 23, 2026:

“Good Morning America” averaged 2.921 million Total Viewers, 508,000 Adults 25-54 and 360,0000 Adults 18-49 for the week of March 23, 2026, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.

• “GMA” was up over the previous week in Adults 25-54 (+2% – 508,000 vs. 500,000) and Adults 18-49 (+4% – 360,000 vs. 357,000), posting 4-week highs in both measures — since w/o 2/23/26.
• For the second week in a row, “GMA” saw gains on the same week last year across the board: Total Viewers (+6% – 2.921 million vs. 2.750 million), Adults 25-54 (+10% – 508,000 vs. 461,000) and Adults 18-49 (+27% – 360,000 vs. 283,000).
• “GMA” (2.921 million, 508,000 and 360,000, respectively) defeated “CBS Mornings” (1.791 million, 283,000 and 191,000, respectively) in Total Viewers (+1.130 million), Adults 25-54 (+225,000) and Adults 18-49 (+169,000). In addition, “GMA” led “CBS Mornings” in Total Viewers and Adults 25-54 for the last 1,419 weeks overall — since w/o 1/18/99.

1st Quarter 2026:

ABC News’ “Good Morning America” averaged 2.929 million Total Viewers, 498,000 Adults 25-54 and 344,000 Adults 18-49 during the 1st Quarter of 2026, based on Most Current Big Data Plus Panel Program Ratings from Nielsen Media Research.

• For the second quarter in a row, “GMA” saw gains on the previous quarter in Total Viewers (+5% – 2.929 million vs. 2.780 million), Adults 25-54 (+4% – 498,000 vs. 480,000) and Adults 18-49 (+8% – 344,000 vs. 320,000). “GMA” turned in its strongest numbers in Total Viewers and Adults 18-49 in 7 quarters — since 2Q24.
• “GMA” posted increases versus the year-ago quarter (1Q25) in Total Viewers (+2% – 2.929 million vs. 2.780 million) and Adults 18-49 (+12% – 344,000 vs. 308,000).
• “GMA” cut its margins with “Today” compared to the same quarter last year (1Q25) in Adults 25-54 (-10% – 135,000 vs. 150,000) and Adults 18-49 (-36% – 66,000 vs. 103,000).
• “GMA” (2.929 million, 498,000 and 344,000) beat “CBS Mornings” (1.762 million, 270,000 and 180,000, respectively) during 1Q26 in Total Viewers (+1.167 million), Adults 25-54 (+228,000) and Adults 18-49 (+164,000).
• “GMA” saw its largest quarter margins over “CBS Mornings” in Total Viewers in 10 years, strongest in Adults 25-54 in 4 years and best in Adults 18-49 in over 4 years — since 1Q16, 2Q22 and 4Q21, respectively.
• “GMA” posted its biggest 1st quarter lead over “CBS Mornings” in Total Viewers in 10 years, strongest in Adults 25-54 in 4 years and best in Adults 18-49 in 6 years — since 1Q16, 1Q22 and 1Q20, respectively.

MORNING NEWS (Week of March 23, 2026)

	TOTAL VIEWERS	ADULTS 25-54	ADULTS 18-49
GOOD MORNING AMERICA	2,921,000	508,000	360,000
TODAY	3,061,000	670,000	405,000
CBS MORNINGS	1,791,000	283,000	191,000

MORNING NEWS (1st Quarter 2026)

	TOTAL VIEWERS	ADULTS 25-54	ADULTS 18-49
GOOD MORNING AMERICA	2,929,000	498,000	344,000
TODAY	3,099,000	633,000	410,000
CBS MORNINGS	1,762,000	270,000	180,000

Source: Nielsen, NTI Total Viewers, Adults 25-54 and Adults 18-49 National Live + Same Day Big Data Plus Panel Program Ratings.; Current Week (w/o 3/23/26), Previous Week (w/o 3/16/26) and Year-Ago Week (w/o 3/24/25). Season to date: Most Current Data Stream: 2025-2026 Season (9/22/25–3/29/26) and 2024-2025 Season (9/23/24–3/30/25). Season averages based on Big Data Plus Panel ratings start with the 2023-2024 season. Most Current Data Stream – 1Q26: 12/29/25 – 3/29/26, 4Q25: 9/22/25 – 12/28/25 and 1Q25: 12/30/24 – 3/30/25.  Beginning 12/26/22, averages are based on Big Data Plus Panel ratings. Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.

Emmy® Award-winning “Good Morning America,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan and chief meteorologist Ginger Zee, airs live Monday-Friday (7:00-9:00 a.m. ET) on ABC. Simone Swink is the senior executive producer.

“GMA3”

Week of March 23, 2026:

“GMA3” averaged 1.433 million Total Viewers, 127,000 Women 25-54 and 103,000 Women 18-49 during the week of March 23, 2026, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research, leading “NBC News Daily” in Total Viewers and Women 18-49.

• For the second week in a row, “GMA3” saw year-to-year gains in Women 25-54 (+4% – 127,000 vs. 122,000) and Women 18-49 (+16% – 103,000 vs. 89,000).
• Season to date, “GMA3” is beating “NBC News Daily” in Total Viewers (+5% – 1.458 million vs. 1.383 million) and Women 18-49 (+15% – 102,000 vs. 89,000) for the 4th straight season, based on Most Current Big Data+Panel Ratings.

NOTE: On Monday (3/23/26), “GMA3” was retitled to “GMA3-ABC.” The retitled telecast is excluded from the weekly and season averages. On Thursday (3/26/25), “NBC News Daily” was preempted. “GMA3” weekly averages are based on four days (Tuesday-Friday).

1st Quarter 2026:

“GMA3: What You Need to Know” averaged 1.531 million Total Viewers, 135,000 Women 25-54 and 106,000 Women 18-49 during the 1st quarter of 2026, based on Most Current Big Data Plus Panel Program Ratings from Nielsen Media Research, beating “NBC News Daily” in Total Viewers and Women 18-49

• “GMA3” improved on the previous quarter (4Q25) in Total Viewers (+12% – 1.531 million vs. 1.373 million), Women 25-54 (+10% – 135,000 vs. 123,000) and Women 18-49 (+9% – 106,000 vs. 97,000).

Emmy Award-nominated “GMA3” is a one-hour program airing weekdays at 1:00 p.m. ET|12:00 p.m. CT on ABC. Simone Swink is the senior executive producer.

Week of March 23, 2026:

	TOTAL VIEWERS	WOMEN 25-54 (000)	WOMEN 18-49 (000)
“GMA3”	1,433,000	127,000	103,000
“NBC News Daily”	1,337,000	149,000	93,000

1st Quarter 2026:

	TOTAL VIEWERS	WOMEN 25-54 (000)	WOMEN 18-49 (000)
“GMA3”	1,531,000	135,000	106,000
“NBC News Daily”	1,450,000	139,000	91,000

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live+SD Current Week (w/o 3/16/26), Previous Week (w/o 3/9/26) and Year-Ago Week (w/o 3/17/25). Season to date: Most Current Data Stream: 2025-2026 Season (9/22/25–3/15/26) and 2024-2025 Season (9/16/24-3/9/25). Season averages based on Big Data Plus Panel ratings start with the 2023-2024 season.  Most Current Data Stream – 1Q26: 12/29/25 – 3/29/26, 4Q25: 9/22/25 – 12/28/25 and 1Q25: 12/30/24 – 3/30/25. Beginning 12/26/22, averages are based on Big Data Plus Panel ratings. Beginning 8/31/20, national ratings also include Out-of-Home (OOH) viewing. Averages based on regular telecasts.

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