‘GOOD MORNING AMERICA’ IMPROVES YEAR TO YEAR AND SEASON TO DATE AMONG ADULTS 18-49

“Good Morning America” averaged 2.683 million Total Viewers, 467,000 Adults 25-54 and 350,000 Adults 18-49 during the week of Oct. 5, 2026, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.  

• “GMA” delivered Adults 18-49 increases year to year (+5% – 350,000 vs. 333,000).  

• On Friday (10/9/26), “GMA” ranked No. 1, leading NBC’s “Today” in Total Viewers (+48,000 – 2.710 million vs. 2.662 million). 

• “GMA” (2.683 million, 467,000 and 350,000, respectively) defeated “CBS Mornings” (1.735 million, 294,000 and 207,000, respectively) in Total Viewers (+948,000), Adults 25-54 (+173,000) and Adults 18-49 (+143,000). In addition, “GMA” led “CBS Mornings” in Total Viewers and Adults 25-54 for the last 1,447 weeks overall — since w/o 1/18/99. 

• Season to date, “GMA” is improving its performance versus the comparable weeks last season in Adults 18-49 (+5% – 342,000 vs. 327,000). In addition, “GMA” (2.659 million) is leading “CBS Mornings” (1.723 million) by its largest Total Viewers lead (+936,000) in 7 years — since the 2019-2020 season.  

MORNING NEWS (Week of Oct. 5, 2026) 

	TOTAL VIEWERS	ADULTS 25-54	ADULTS 18-49
GOOD MORNING AMERICA	2,683,000	467,000	350,000
TODAY	2,859,000	640,000	419,000
CBS MORNINGS	1,735,000	294,000	207,000

Source: Nielsen, NTI Total Viewers, Adults 25-54 and Adults 18-49 National Live+Same Day Big Data Plus Panel Program Ratings Current Week (w/o 10/5/26), Previous Week (w/o 9/28/26) and Year-Ago Week (w/o 10/6/25). Most Current Data Stream: 2026-2027 Season (9/21 – 10/11/26) and 2025-2026 Season (9/22 – 10/12/26). Beginning 12/26/22, averages are based on Big Data Plus Panel ratings. Beginning 8/31/20, national ratings also include Out-of-Home (OOH) viewing. Averages based on regular telecasts. 

Emmy® Award-winning “Good Morning America,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan and chief meteorologist Ginger Zee, airs live Monday-Friday (7:00-9:00 a.m. ET) on ABC. Simone Swink is the senior executive producer. 

“GMA3”
“GMA3” averaged 1.435 million Total Viewers, 153,000 Women 25-54 and 114,000 Women 18-49 during the week of Oct. 5, 2026, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research, leading “NBC News Daily” in both key Women demos. 

• “GMA3” scored gains week to week in Women 25-54 (+13% – 153,000 vs. 136,000) and Women 18-49 (+14% – 114,000 vs. 100,000), posting its best Women 25-54 performance in 10 months — since w/o 12/1/25. 

• For the second week in a row, “GMA3” delivered double-digits increases year to year across the board: Total Viewers (+12% – 1.435 million vs. 1.280 million), Women 25-54 (+46% – 153,000 vs. 105,000) and Women 18-49 (+41% – 114,000 vs. 81,000). 

• Season to date, “GMA3” is improving on the comparable week last season in all key target demos: Total Viewers (+9% – 1.430 million vs. 1.316 million), Women 25-54 (+33% – 145,000 vs. 109,000) and Women 18-49 (+29% – 110,000 vs. 85,000). 

Emmy Award-nominated “GMA3” is a one-hour program airing weekdays at 1:00 p.m. ET|12:00 p.m. CT on ABC. Simone Swink is the senior executive producer. 

Week of Oct. 5, 2026: 

	TOTAL VIEWERS	WOMEN 25-54 (000)	WOMEN 18-49 (000)
“GMA3”	1,435,000	153,000	114,000
“NBC News Daily”	1,488,000	137,000	103,000

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live+SD Current Week (w/o 10/5/26), Previous Week (w/o 9/28/26) and Year-Ago Week (w/o 10/6/25). Most Current Data Stream: 2026-2027 Season (9/21 – 10/11/26) and 2025-2026 Season (9/22 – 10/12/26). Beginning 12/26/22, averages are based on Big Data Plus Panel ratings. Beginning 8/31/20, national ratings also include Out-of-Home (OOH) viewing. Averages based on regular telecasts. 

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