‘GOOD MORNING AMERICA’ IS #1 IN ADULTS 18-49, DELIVERING STRONGEST PERFORMANCE IN 2.5 YEARS

 

“Good Morning America”
“Good Morning America” stood as the morning’s No. 1 newscast in Adults 18-49 (377,000) during the week of Aug. 24, 2026, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research. In addition, “GMA” averaged 2.761 million Total Viewers and 516,000 Adults 25-54.

• “GMA” improved on the previous week in all key target demos: Total Viewers (+1% – 2.761 million vs. 2.738 million), Adults 25-54 (+17% – 516,000 vs. 440,000) and Adults 18-49 (+25% – 377,000 vs. 301,000). “GMA” saw its best Adults 25-54 performance in 6 months and strongest Adults 18-49 performance in nearly 2 1/2 years — since weeks of 2/23/26 and 4/22/24, respectively.
• “GMA” improved on the same week last year across the board: Total Viewers (+5% – 2.761 million vs. 2.622 million), Adults 25-54 (+10% – 516,000 vs. 471,000) and Adults 18-49 (+24% – 377,000 vs. 305,000).
• “GMA” cut its week-to-week gaps with “Today” in Adults 25-54 (-29% – 101,000 vs. 142,000).
• “GMA” (2.761 million, 516,000 and 377,000, respectively) defeated “CBS Mornings” (1.652 million, 263,000 and 183,000, respectively) in Total Viewers (+1.109 million), Adults 25-54 (+253,000) and Adults 18-49 (+194,000). In addition, “GMA” led “CBS Mornings” in Total Viewers and Adults 25-54 for the last 1,441 weeks overall — since w/o 1/18/99.
• Season to date, “GMA” is up in Total Viewers (+1% – 2.837 million vs. 2.796 million) and Adults 18-49 (+10% – 333,000 vs. 302,000) compared to the same point last year.

MORNING NEWS (Week of Aug. 24, 2026)

	TOTAL VIEWERS	ADULTS 25-54	ADULTS 18-49
GOOD MORNING AMERICA	2,761,000	516,000	377,000
TODAY	2,863,000	617,000	376,000
CBS MORNINGS	1,652,000	263,000	183,000

Source: Nielsen, NTI Total Viewers, Adults 25-54 and Adults 18-49 National Live+Same Day Big Data Plus Panel Program Ratings Current Week (w/o 8/24/26), Previous Week (w/o 8/17/26) and Year-Ago Week (w/o 8/25/25). Season to date: Most Current Data Stream: 2025-2026 Season (9/22/25–8/30/26) and 2024-2025 Season (9/23/24–8/31/25). Season averages based on Big Data Plus Panel ratings start with the 2023-2024 season. Beginning 12/26/22, averages are based on Big Data Plus Panel ratings. Beginning 8/31/20, national ratings also include Out-of-Home (OOH) viewing. Averages based on regular telecasts.

Emmy® Award-winning “Good Morning America,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan and chief meteorologist Ginger Zee, airs live Monday-Friday (7:00-9:00 a.m. ET) on ABC. Simone Swink is the senior executive producer.

“GMA3”
“GMA3” averaged 1.456 million Total Viewers, 136,000 Women 25-54 and 98,000 Women 18-49 during the week of Aug. 24, 2026, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.

• “GMA3” improved week to week in all key target demos: Total Viewers (+7% – 1.456 million vs. 1.357 million), Women 25-54 (+30% – 136,000 vs. 105,000) and Women 18-49 (+36% – 98,000 vs. 72,000). “GMA3” drew its largest overall audience in 6 weeks, while posting a 5-month high in Women 25-54 — since weeks of 7/13/26 and 3/2/26, respectively.
• “GMA3” posted double-digit increases year to year across the board: Total Viewers (+11% – 1.456 million vs. 1.313 million), Women 25-54 (+27% – 136,000 vs. 107,000) and Women 18-49 (+17% – 98,000 vs. 84,000).
• Season to date, “GMA3” is beating “NBC News Daily” in Total Viewers (1.417 million vs. 1.415 million) for the 4th straight season, based on Most Current Big Data+Panel Ratings.

Emmy Award-nominated “GMA3” is a one-hour program airing weekdays at 1:00 p.m. ET|12:00 p.m. CT on ABC. Simone Swink is the senior executive producer.

Week of Aug. 24, 2026:

	TOTAL VIEWERS	WOMEN 25-54 (000)	WOMEN 18-49 (000)
“GMA3”	1,456,000	136,000	98,000
“NBC News Daily”	1,544,000	160,000	120,000

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live+SD Current Week (w/o 8/24/26), Previous Week (w/o 8/17/26) and Year-Ago Week (w/o 8/18/25). Season to date: Most Current Data Stream: 2025-2026 Season (9/22/25–8/30/26) and 2024-2025 Season (9/16/24-8/24/25). Season averages based on Big Data Plus Panel ratings start with the 2023-2024 season. Beginning 12/26/22, averages are based on Big Data Plus Panel ratings. Beginning 8/31/20, national ratings also include Out-of-Home (OOH) viewing. Averages based on regular telecasts.

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