‘GOOD MORNING AMERICA’ IS THE ONLY MORNING NEWSCAST TO DELIVER YEAR-TO-YEAR GROWTH ACROSS THE BOARD

 

Week of Dec. 22, 2025

“Good Morning America” averages 2.713 million Total Viewers, 440,000 Adults 25-54 and 314,000 Adults 18-49 for the week of Dec. 22, 2025, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.

• “GMA” improved on the same week last year in Total Viewers (+6% – 2.713 million vs. 2.559 million), Adults 25-54 (+5% – 440,000 vs. 419,000) and Adults 18-49 (+24% – 314,000 vs. 253,000), standing as the only morning newscast to grow year to year across the board.
• “GMA” cut its week-to-week margins with “Today” in Adults 25-54 (-12% – 158,000 vs. 180,000) and Adults 18-49 (-17% – 88,000 vs. 106,000).
• “GMA” narrowed its gaps with “Today” on the same week last year by double digits in Adults 25-54 (-46% – 158,000 vs. 292,000) and Adults 18-49 (-54% – 88,000 vs. 191,000).
• “GMA” (2.713 million, 440,000 and 314,000, respectively) beat “CBS Mornings” (1.768 million, 278,000 and 174,000, respectively) in Total Viewers (+945,000), Adults 25-54 (+162,000) and Adults 18-49 (+140,000). “GMA” led “CBS Mornings” in Total Viewers and Adults 25-54 for the last 1,406 weeks overall — since w/o 1/18/99.

NOTE: From Wednesday through Friday (12/24-26/25), “Good Morning America” and “CBS Mornings” were coded as specials, while NBC’s “Today” was coded as a special on Wednesday and Thursday. On Friday, “Today” was retitled to “Today-TS.” The specialed and retitled telecasts are excluded from the weekly and season averages. ABC’s, CBS’ and NBC’s weekly averages are based on two days (Monday and Tuesday).

4th Quarter 2025

ABC News’ “Good Morning America” averages 2.780 million Total Viewers, 480,000 Adults 25-54 and 320,000 Adults 18-49 during the 4th Quarter of 2025, based on Most Current Big Data+Panel Ratings.

• “GMA” improved on the previous quarter (3Q25) in Total Viewers (+5% – 2.780 million vs. 2.645 million), Adults 25-54 (+5% – 480,000 vs. 457,000) and Adults 18-49 (+12% – 320,000 vs. 286,000).
• “GMA” decreased its gaps with “Today” compared to the year-ago 4th quarter by double digits in Adults 25-54 (-37% – 121,000 vs. 192,000) and Adults 18-49 (-52% – 64,000 vs. 134,000).
• “GMA” (2.780 million, 480,000 and 320,000, respectively) beat “CBS This Morning” (1.914 million, 298,000 and 191,000, respectively) during 4Q25 in Total Viewers (+866,000), Adults 25-54 (+182,000) and Adults 18-49 (+129,000). “GMA” delivered its largest overall viewer lead during a 4th quarter in 6 years — since 4Q19.

MORNING NEWS (Week of Dec. 22, 2025)

	TOTAL VIEWERS	ADULTS 25-54	ADULTS 18-49
GOOD MORNING AMERICA	2,713,000	440,000	314,000
TODAY	2,859,000	598,000	402,000
CBS MORNINGS	1,768,000	278,000	174,000

MORNING NEWS (4th Quarter, 2025)

	TOTAL VIEWERS	ADULTS 25-54	ADULTS 18-49
GOOD MORNING AMERICA	2,780,000	480,000	320,000
TODAY	2,867,000	601,000	384,000
CBS MORNINGS	1,914,000	298,000	191,000

Source: Nielsen, NTI Total Viewers, Adults 25-54 and Adults 18-49 National Live + Same Day Big Data Plus Panel Program Ratings.; Current Week (w/o 12/22/25), Previous Week (w/o 12/15/25) and Year-Ago Week (w/o 12/23/24). Season to date: Most Current Data Stream: 2025-2026 Season (9/22–12/28/25) and 2024-2025 Season (9/23–12/29/24). Live+7/Most Current: 4Q25: 9/22/25 – 12/28/25, 3Q25: 6/30 – 9/21/25 and 4Q24: 9/23/24 – 12/39/24, Beginning 12/26/22, averages are based on Big Data Plus Panel ratings. Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.

Emmy® Award-winning “Good Morning America,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan and chief meteorologist Ginger Zee, airs live Monday-Friday (7:00-9:00 a.m. ET) on ABC. Simone Swink is the senior executive producer.

“GMA3”

Week of Dec. 22, 2025

“GMA3” averaged 1.395 million Total Viewers, 112,000 Women 25-54 and 91,000 Women 18-49 during the week of Dec. 22, 2025, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.

• Season to date, “GMA3” is beating “NBC News Daily” in Total Viewers (+3% – 1.373 million vs. 1.337 million) and Women 18-49 (+10% – 97,000 vs. 88,000) for the 4th straight season, based on Most Current Big Data+Panel Ratings.

NOTE: On Wednesday (12/24/25), “GMA3” was coded as a special, while “NBC News Daily” was coded as a special on Thursday (12/25/25). On Thursday, “GMA3” was preempted. The specialed telecasts are excluded from the weekly and season averages. ABC’s weekly averages are based on three days (Monday, Tuesday and Friday), and NBC’s weekly averages are based on four days (Monday-Wednesday and Friday).

4th Quarter 2025

ABC’s “GMA3” averaged 1.373 million Total Viewers, 123,000 Women 25-54 and 97,000 Women 18-49 during the 4th Quarter 2025, based on Most Current Big Data Plus Panel Program Ratings from Nielsen Media Research. “GMA3” beat “NBC News Daily” (1.337 million and 88,000, respectively) in Total Viewers and Women 18-49 during the 4th Quarter for the 4th year in a row and for the last seven quarters — since 4Q22 and 2Q24, respectively.

• “GMA3” improved on the previous quarter (3Q25) in Total Viewers (+3% – 1.373 million vs. 1.330 million), Women 25-54 (+8% – 123,000 vs. 114,000) and Women 18-49 (+13% – 97,000 vs. 86,000).

Emmy Award-nominated “GMA3” is a one-hour program airing weekdays at 1:00 p.m. ET|12:00 p.m. CT on ABC. Simone Swink is the senior executive producer.

Week of Dec. 22, 2025:

	TOTAL VIEWERS	WOMEN 25-54 (000)	WOMEN 18-49 (000)
“GMA3”	1,395,000	112,000	91,000
“NBC News Daily”	1,476,000	132,000	114,000

4th Quarter 2025:

	TOTAL VIEWERS	WOMEN 25-54 (000)	WOMEN 18-49 (000)
“GMA3”	1,373,000	123,000	97,000
“NBC News Daily”	1,337,000	124,000	88,000

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live+SD Current Week (w/o 12/22/25), Previous Week (w/o 12/15/25) and Year-Ago Week (w/o 12/23/24). Season to date: Most Current Data Stream: 2025-2026 Season (9/22–12/28/25) and 2024-2025 Season (9/16–12/29/24). Live+7/Most Current: 4Q25: 9/22/25 – 12/28/25, 3Q25: 6/30 – 9/21/25 and 4Q24: 9/23/24 – 12/39/24, Beginning 12/26/22, averages are based on Big Data Plus 13 Panel ratings. Beginning 8/31/20, national ratings also include Out-of-Home (OOH) viewing. Averages based on regular telecasts.

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