‘GOOD MORNING AMERICA’ IS THE ONLY MORNING NEWSCAST TO GROW WEEK TO WEEK AND YEAR TO YEAR ACROSS THE BOARD

“Good Morning America”
“Good Morning America” averaged 2.742 million Total Viewers, 488,000 Adults 25-54 and 372,000 Adults 18-49 during the week of Sept. 7, 2026, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research. 

• “GMA” improved on the previous week in Total Viewers (+1% – 2.742 million vs. 2.717 million), Adults 25-54 (+7% – 488,000 vs. 457,000) and Adults 18-49 (+8% – 372,000 vs. 344,000), standing as the only morning newscast to grow week to week in all key target demos.

• “GMA” was up on the same week last year in Total Viewers (2.742 million vs. 2.736 million), Adults 25-54 (+2% – 488,000 vs. 477,000) and Adults 18-49 (+19% – 372,000 vs. 312,000).
• “GMA” narrowed its margins with “Today” versus the previous week in Adults 25-54 (-36% – 110,000 vs. 171,000) and Adults 18-49 (-64% – 24,000 vs. 66,000).
• “GMA” (2.742 million, 488,000 and 372,000, respectively) defeated “CBS Mornings” (1.640 million, 247,000 and 170,000, respectively) in Total Viewers (+1.102 million), Adults 25-54 (+241,000) and Adults 18-49 (+202,000). In addition, “GMA” led “CBS Mornings” in Total Viewers and Adults 25-54 for the last 1,443 weeks overall — since w/o 1/18/99.
• Season to date, “GMA” is up in Total Viewers (+1% – 2.834 million vs. 2.793 million) and Adults 18-49 (+10% – 334,000 vs. 303,000) compared to the same point last year.

NOTE: On Monday (9/7/26), all three programs were coded as a special due to Labor Day. On Friday (9/11/26), all three programs were coded as a breakout. The specialed and breakout telecasts are excluded from the weekly and season averages. The weekly and season averages for “Good Morning America,” “CBS Mornings” and “Today” are based on three days (Tuesday-Thursday).

MORNING NEWS (Week of Sept. 7, 2026)

	TOTAL VIEWERS	ADULTS 25-54	ADULTS 18-49
GOOD MORNING AMERICA	2,742,000	488,000	372,000
TODAY	2,834,000	598,000	396,000
CBS MORNINGS	1,640,000	247,000	170,000

Source: Nielsen, NTI Total Viewers, Adults 25-54 and Adults 18-49 National Live+Same Day Big Data Plus Panel Program Ratings Current Week (w/o 9/7/26), Previous Week (w/o 8/31/26) and Year-Ago Week (w/o 9/8/25). Season to date: Most Current Data Stream: 2025-2026 Season (9/22/25–9/13/26) and 2024-2025 Season (9/23/24–9/14/25). Season averages based on Big Data Plus Panel ratings start with the 2023-2024 season. Beginning 12/26/22, averages are based on Big Data Plus Panel ratings. Beginning 8/31/20, national ratings also include Out-of-Home (OOH) viewing. Averages based on regular telecasts.

Emmy® Award-winning “Good Morning America,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan and chief meteorologist Ginger Zee, airs live Monday-Friday (7:00-9:00 a.m. ET) on ABC. Simone Swink is the senior executive producer.

“GMA3”
“GMA3” averaged 1.381 million Total Viewers, 127,000 Women 25-54 and 93,000 Women 18-49 during the week of Sept. 7, 2026, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.

• “GMA3” increased week to week across the board: Total Viewers (+4% – 1.381 million vs. 1.332 million), Women 25-54 (+5% – 127,000 vs. 121,000) and Women 18-49 (+4% – 93,000 vs. 89,000).
• For the third consecutive week, “GMA3” saw gains on the same week last year by double digits in all key target demos: Total Viewers (+10% – 1.381 million vs. 1.257 million),Women 25-54 (+34% – 127,000 vs. 95,000) and Women 18-49 (+41% – 93,000 vs. 66,000).

NOTE: Friday (9/11/26), “GMA3” was coded as a breakout. The breakout telecast is excluded from the weekly and season averages. “GMA3”’s weekly averages are based on four days (Monday-Thursday).

Emmy Award-nominated “GMA3” is a one-hour program airing weekdays at 1:00 p.m. ET|12:00 p.m. CT on ABC. Simone Swink is the senior executive producer.

Week of Sept. 7, 2026:

	TOTAL VIEWERS	WOMEN 25-54 (000)	WOMEN 18-49 (000)
“GMA3”	1,381,000	127,000	93,000
“NBC News Daily”	1,584,000	149,000	116,000

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live+SD Current Week (w/o 9/7/26), Previous Week (w/o 8/31/26) and Year-Ago Week (w/o 9/1/25). Season to date: Most Current Data Stream: 2025-2026 Season (9/22/25–9/13/26) and 2024-2025 Season (9/16/24-9/7/25). Season averages based on Big Data Plus Panel ratings start with the 2023-2024 season. Beginning 12/26/22, averages are based on Big Data Plus Panel ratings. Beginning 8/31/20, national ratings also include Out-of-Home (OOH) viewing. Averages based on regular telecasts.

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