‘GOOD MORNING AMERICA’ LAUNCHES SEASON AS ONLY MORNING NEWSCAST WITH YEAR-TO-YEAR GROWTH IN ADULTS 25-54 AND ADULTS 18-49

“Good Morning America” opened the 2025-2026 season s the only morning newscast to grow year to year in Adults 25-54 (+7% – 501,000 vs. 469,000) and Adults 18-49 (+10% – 318,000 vs. 288,000). ‘GMA’ averaged 2.579 million Total Viewers, 501,000 Adults and 318,000 Adults 18-49 for the week of Sept. 22, 2025, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.

• “GMA” posted increases week to week in Adults 25-54 (+7% – 501,000 vs. 468,000) and Adults 18-49 (+3% – 318,000 vs. 309,000), posting its strongest performance in both key Adult demos in nearly 6 months — since w/o 3/31/25.
• “GMA” narrowed its margins from the previous week with “Today” in Adults 25-54 (-18% – 71,000 vs. 87,000).

• “GMA” slashed its margins with “Today” versus the season premiere week last year by more than half in Adults 25-54 (-67% – 71,000 vs. 213,000) and Adults 18-49 (-80% – 31,000 vs. 152,000).
• “GMA” (2.579 million, 501,000 and 318,000, respectively) beat “CBS Mornings” (1.853 million, 295,000 and 190,000, respectively) in Total Viewers (+726,000), Adults 25-54 (+206,000) and Adults 18-49 (+128,000). “GMA” led “CBS Mornings” in Total Viewers and Adults 25-54 for the last 1,393 weeks overall — since w/o 1/18/99.

NOTE: On Tuesday (9/23/25), “Good Morning America” was retitled to “GMA-ABC” due to a special report on President Trump’s remarks at the United Nations. The retitled telecast is excluded from the weekly averages. ABC’s weekly averages are based on four days (Monday and Wednesday-Friday).

MORNING NEWS (Week of Sept. 22, 2025)

	TOTAL VIEWERS	ADULTS 25-54	ADULTS 18-49	HOUSEHOLDS
GOOD MORNING AMERICA	2,579,000	0.4/13; 501,000	0.2/12; 318,000	1.7/13
TODAY	2,673,000	0.5/15; 572,000	0.3/13; 349,000	1.8/14
CBS MORNINGS	1,853,000	0.2/  8; 295,000	0.1/ 7; 190,000	1.2/ 10

Source: Nielsen, NTI Total Viewers, Adults 25-54 and Adults 18-49 National Live + Same Day Big Data Plus Panel Program Ratings.; Current Week (w/o 9/22/25), Previous Week (w/o 9/15/25) and Year-Ago Week (w/o 9/23/24). Beginning 12/26/22, averages are based on Big Data Plus Panel ratings.  Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.

Emmy® Award-winning “Good Morning America,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan and chief meteorologist Ginger Zee, airs live Monday-Friday (7:00-9:00 a.m. EDT) on ABC. Simone Swink is the senior executive producer.

“GMA3”

“GMA3” averaged 1.377 million Total Viewers, 117,000 Women 25-54, and 89,000 Women 18-49 during the week of Sept. 22, 2025, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research,

• “GMA3” led “NBC News Daily” in Total Viewers (+8%/+101,000 – 1.377 million vs. 1.276 million) and Women 18-49 (+14%/+11,000 – 89,000 vs. 78,000) during the opening week of the 2025-2026 season.

• “GMA3” posted across-the-board increases from the previous week: Total Viewers (+5% – 1.377 million vs. 1.316 million), Women 25-54 (+17% – 117,000 vs. 100,000) and Women 18-49 (+27% – 89,000 vs. 70,000), hitting a 7-week high in Women 25-54 — since w/o 8/4/25.

Emmy Award-nominated “GMA3” is a one-hour program airing weekdays at 1:00 p.m. EDT|12:00 p.m. CDT on ABC. Simone Swink is the senior executive producer.

Week of Sept. 22, 2025:

PROGRAM AVERAGES	TOTAL VIEWERS	Women 25-54 (000)	Women 18-49 (000)
“GMA3”	1,377,000	117,000	89,000
“NBC News Daily”	1,276,000	119,000	79,000

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live+SD Current Week (w/o 9/22/25), Previous Week (w/o 9/15/25) and Year-Ago Week (w/o 9/16/24). Beginning 12/26/22, averages are based on Big Data Plus Panel ratings.  Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.

*COPYRIGHT ©2025 American Broadcasting Companies, Inc. All photography is copyrighted material and is for editorial use only. Images are not to be archived, altered, duplicated, resold, retransmitted or used for any other purposes without written permission of ABC News. Images are distributed to the press to publicize current programming. Any other usage must be licensed.

ABC News Media Relations
Jordan Littlejohn | jordan.littlejohn@abc.com