‘GOOD MORNING AMERICA’ RANKS AS THE NO. 1 MORNING NEWS PROGRAM IN ADULTS 18-49, WITH LARGEST DEMO PERFORMANCE IN THREE MONTHS

“Good Morning America”
“Good Morning America” stood as the morning’s No. 1 newscast in Adults 18-49 (365,000) during the week of July 27, 2026, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research, leading NBC’s “Today” (337,000) by +28,000. In addition, “GMA” averaged 2.761 million Total Viewers and 485,000 Adults 25-54.        

• “GMA” improved on the previous week in Total Viewers (+1% – 2.761 million vs. 2.743 million), Adults 25-54 (+10% – 485,000 vs. 442,000) and Adults 18-49 (+14% – 365,000 vs. 320,000), standing as the only morning newscast to post week-to-week gains in all key target demos. In addition, “GMA” hit a 7-week high in Adults 25-54 and a 3-month best in Adults 18-49 — since weeks of 6/8/26 and 4/20/26, respectively.
• “GMA” also turned in across-the-board gains year to year: Total Viewers (+2% – 2.761 million vs. 2.715 million), Adults 25-54 (+6% – 485,000 vs. 459,000) and Adults 18-49 (+24% – 365,000 vs. 295,000).
• On Tuesday (7/28/26), “GMA” ranked No. 1, beating “Today” in Adults 25-54 (+1,000 – 530,000 vs. 529,000) and Adults 18-49 (+62,000 – 399,000 vs. 337,000). On Thursday (7/30/26), “GMA” ranked No. 1, leading NBC’s “Today” in Total Viewers (+68,000 – 2.828 million vs. 2.760 million), Adults 25-54 (+5,000 – 492,000 – 487,000) and Adults 18-49 (+82,000 – 405,000 vs. 323,000). On Friday (7/31/26), “GMA” ranked No. 1, topping “Today” in Adults 18-49 (+23,000 – 352,000 vs. 329,000).
• “GMA” narrowed its Adults 25-54 margins with “Today” by double digits both week to week (-63% – 32,000 vs. 87,000) and year to year (-44% – 32,000 vs. 57,000), scoring its closest news demo performance with “Today” in over 6 months — since w/o 1/12/26.
• “GMA” (2.761 million, 485,000 and 365,000, respectively) defeated “CBS Mornings” (1.568 million, 228,000 and 158,000, respectively) in Total Viewers (+1.193 million), Adults 25-54 (+257,000) and Adults 18-49 (+207,000), turning in its largest Adults 18-49 margin in nearly 4 years — since w/o 8/15/22. In addition, “GMA” led “CBS Mornings” in Total Viewers and Adults 25-54 for the last 1,437 weeks overall — since w/o 1/18/99.
• Season to date, “GMA” is up in Total Viewers (+1% – 2.846 million vs. 2.814 million) and Adults 18-49 (+10% – 333,000 vs. 304,000) compared to the same point last year.

MORNING NEWS (Week of July 27, 2026)

	TOTAL VIEWERS	ADULTS 25-54	ADULTS 18-49
GOOD MORNING AMERICA	2,761,000	485,000	365,000
TODAY	2,791,000	517,000	337,000
CBS MORNINGS	1,568,000	228,000	158,000

Source: Nielsen, NTI Total Viewers, Adults 25-54 and Adults 18-49 National Live+Same Day Big Data Plus Panel Program Ratings Current Week (w/o 7/27/26), Previous Week (w/o 7/20/26) and Year-Ago Week (w/o 7/28/25). Season to date: Most Current Data Stream: 2025-2026 Season (9/22/25–8/2/26) and 2024-2025 Season (9/23/24–8/3/25). Season averages based on Big Data Plus Panel ratings start with the 2023-2024 season. Beginning 12/26/22, averages are based on Big Data Plus Panel ratings. Beginning 8/31/20, national ratings also include Out-of-Home (OOH) viewing. Averages based on regular telecasts.

Emmy® Award-winning “Good Morning America,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan and chief meteorologist Ginger Zee, airs live Monday-Friday (7:00-9:00 a.m. ET) on ABC. Simone Swink is the senior executive producer.

“GMA3”
“GMA3” averaged 1.280 million Total Viewers, 117,000 Women 25-54 and 76,000 Women 18-49 during the week of July 27, 2026, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.

• Season to date, “GMA3” is beating “NBC News Daily” in Total Viewers (+2% – 1.424 million vs. 1.399 million) and Women 18-49 (+4% – 99,000 vs. 95,000) for the 4th straight season, based on Most Current Big Data+Panel Ratings.

Emmy Award-nominated “GMA3” is a one-hour program airing weekdays at 1:00 p.m. ET|12:00 p.m. CT on ABC. Simone Swink is the senior executive producer.

Week of July 27, 2026:

	TOTAL VIEWERS	WOMEN 25-54 (000)	WOMEN 18-49 (000)
“GMA3”	1,280,000	117,000	76,000
“NBC News Daily”	1,527,000	137,000	109,000

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live+SD Current Week (w/o 7/27/26), Previous Week (w/o 7/20/26) and Year-Ago Week (w/o 7/21/25). Season to date: Most Current Data Stream: 2025-2026 Season (9/22/25–8/2/26) and 2024-2025 Season (9/16/24-7/27/25). Season averages based on Big Data Plus Panel ratings start with the 2023-2024 season. Beginning 12/26/22, averages are based on Big Data Plus Panel ratings. Beginning 8/31/20, national ratings also include Out-of-Home (OOH) viewing. Averages based on regular telecasts.

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