Press release - Ratings
December 5, 2025
‘GOOD MORNING AMERICA’ SCORES LARGEST AUDIENCE IN 7 MONTHS
‘GMA’ Narrows Its Year-to-Year Margin With ‘Today’ in Adults 25-54
‘Good Morning America’ Outperforms ‘CBS Mornings’ in Total Viewers and Adults 25-54 for the Last 1,402 Weeks Overall

“Good Morning America”
“Good Morning America” averaged 2.908 million Total Viewers, 469,000 Adults 25-54 and 300,000 Adults 18-49 for the week of Nov. 24, 2025, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.
- “GMA” grew over the previous week in Total Viewers (+2% – 2.908 million vs. 2.841 million), drawing its largest overall audience in over 7 months — since w/o 4/7/25.
- “GMA” narrowed its year-to-year margin with “Today” in Adults 25-54 (-5% – 334,000 vs. 350,000).
- On Wednesday (11/26/25), “GMA,” featuring the “Dancing with the Stars” after party, scored its most-watched single-day telecast (3.095 million) in over 7 months — since 4/7/25.
- “GMA” (2.908 million, 469,000 and 300,000, respectively) beat “CBS Mornings” (1.953 million, 321,000 and 198,000, respectively) in Total Viewers (+955,000), Adults 25-54 (+148,000) and Adults 18-49 (+102,000). “GMA” led “CBS Mornings” in Total Viewers and Adults 25-54 for the last 1,402 weeks overall — since w/o 1/18/99.
NOTE: On Wednesday (11/26/25), “CBS Mornings” and “Today” were coded as specials; on Thursday (11/27/25), “GMA” and “CBS Mornings” were coded as specials; and on Friday (11/28/25), “GMA” and “CBS Mornings” were coded as specials and “Today” was retitled to “Today-TS.” The weekly averages for “GMA” (Monday-Wednesday) and “Today” (Monday, Tuesday and Thursday) are based on three days, while “CBS Mornings” is based on two days (Monday-Tuesday).
MORNING NEWS (Week of Nov. 24, 2025)
| TOTAL VIEWERS | ADULTS 25-54 | ADULTS 18-49 | |
| GOOD MORNING AMERICA | 2,908,000 | 469,000 | 300,000 |
| TODAY | 3,458,000 | 803,000 | 568,000 |
| CBS MORNINGS | 1,953,000 | 321,000 | 198,000 |
Source: Nielsen, NTI Total Viewers, Adults 25-54 and Adults 18-49 National Live + Same Day Big Data Plus Panel Program Ratings.; Current Week (w/o 11/24/25), Previous Week (w/o 11/17/25) and Year-Ago Week (w/o 11/25/24). Season to date: Most Current Data Stream: 2025-2026 Season (9/22–11/30/25) and 2024-2025 Season (9/23–12/1/24). Beginning 12/26/22, averages are based on Big Data Plus Panel ratings. Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.
Emmy® Award-winning “Good Morning America,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan and chief meteorologist Ginger Zee, airs live Monday-Friday (7:00-9:00 a.m. ET) on ABC. Simone Swink is the senior executive producer.
“GMA3”
“GMA3” averaged 1.298 million Total Viewers, 96,000 Women 25-54, and 74,000 Women 18-49 during the week of Nov. 24, 2025, based on Live+Same Day Big Data+Panel Program Ratings from Nielsen Media Research.
- Season to date, “GMA3” is beating “NBC News Daily” in Total Viewers (+2% – 1.333 million vs. 1.310 million) and Women 18-49 (+3% – 92,000 vs. 89,000) for the 4th straight season, based on Most Current Big Data+Panel Ratings.
NOTE: On Monday (11/24/25), “GMA3” was retitled to “GMA3-ABC” due to a special report on James Comey’s and Letitia James’ charges being dismissed. On Wednesday (11/26/25) and Thursday (11/27/25), “GMA3” was coded as specials due to Thanksgiving. On Thursday, “NBC News Daily” was preempted. On Friday (11/28/25), “GMA3” was preempted and “NBC News Daily” was retitled to “NBC News Daily-ND.” The weekly average for “GMA3” is based on one day (Tuesday), while “NBC News Daily” is based on three days (Monday-Wednesday).
Emmy Award-nominated “GMA3” is a one-hour program airing weekdays at 1:00 p.m. ET|12:00 p.m. CT on ABC. Simone Swink is the senior executive producer.
Week of Nov. 24, 2025:
| TOTAL VIEWERS | WOMEN 25-54 (000) | WOMEN 18-49 (000) | |
| “GMA3” | 1,298,000 | 96,000 | 74,000 |
| “NBC News Daily” | 1,365,000 | 151,000 | 108,000 |
Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live+SD Current Week (w/o 11/17/25), Previous Week (w/o 11/3/25) and Year-Ago Week (w/o 11/18/24). Season to date: Most Current Data Stream: 2025-2026 Season (9/22–11/23/25) and 2024-2025 Season (9/16–11/18/24). Beginning 12/26/22, averages are based on Big Data Plus 13 Panel ratings. Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.
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