Press release - Ratings
January 15, 2026
‘GOOD MORNING AMERICA’ SEES WEEK-TO-WEEK GROWTH IN TOTAL VIEWERS
‘GMA’ Narrows Week-to-Week and Year-to-Year Gaps With ‘Today’ in Adults 25-54 and 18-49, Its Closest in 5 Weeks
‘GMA’ Outdelivers CBS Across the Board for the Week; Leads in Total Viewers and Adults 25-54 for 1,408 Consecutive Weeks
“Good Morning America” averages 2.755 million Total Viewers, 442,000 Adults 25-54 and 293,000 Adults 18-49 for the week of Jan. 5, 2026, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.
- “GMA” was up week to week in Total Viewers (+2% – 2.755 million vs. 2.688 million).
- “GMA” decreased its margins week to week with “Today” in Adults 25-54 (-10% – 85,000 vs. 94,000) and Adults 18-49 (-29% – 60,000 vs. 85,000), posting its closest performance in 5 weeks — since w/o 12/1/25.
- “GMA” narrowed its year-to-year gaps with “Today” in Adults 25-54 (-65% – 85,000 vs. 243,000) and Adults 18-49 (-66% – 60,000 vs. 174,000).
- “GMA” (2.755 million, 442,000 and 293,000, respectively) beat “CBS Mornings” (1.695 million, 268,000 and 181,000, respectively) in Total Viewers (+1.060 million), Adults 25-54 (+174,000) and Adults 18-49 (+112,000). “GMA” led “CBS Mornings” in Total Viewers and Adults 25-54 for the last 1,408 weeks overall — since w/o 1/18/99.
MORNING NEWS (Week of Jan. 5, 2026)
| TOTAL VIEWERS | ADULTS 25-54 | ADULTS 18-49 | |
| GOOD MORNING AMERICA | 2,755,000 | 442,000 | 293,000 |
| TODAY | 2,827,000 | 527,000 | 353,000 |
| CBS MORNINGS | 1,695,000 | 268,000 | 181,000 |
Source: Nielsen, NTI Total Viewers, Adults 25-54 and Adults 18-49 National Live + Same Day Big Data Plus Panel Program Ratings.; Current Week (w/o 1/5/26), Previous Week (w/o 12/29/25) and Year-Ago Week (w/o 1/6/25). Season to date: Most Current Data Stream: 2025-2026 Season (9/22/25–1/11/26) and 2024-2025 Season (9/23/24–1/12/25). Beginning 12/26/22, averages are based on Big Data Plus Panel ratings. Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.
Emmy® Award-winning “Good Morning America,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan and chief meteorologist Ginger Zee, airs live Monday-Friday (7:00-9:00 a.m. ET) on ABC. Simone Swink is the senior executive producer.
“GMA3”
“GMA3” averaged 1.479 million Total Viewers, 145,000 Women 25-54 and 121,000 Women 18-49 during the week of Jan. 5, 2026, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research, leading “NBC News Daily” across the board.
- For the second week in a row, “GMA3” improved the previous week’s Women 25-54 (+2% – 145,000 vs. 142,000) and Women 18-49 (+3% – 121,000 vs. 117,000), hitting 5-week highs (since w/o 12/1/25) and posting its 2nd-best numbers of the season in both measures.
- Season to date, “GMA3” is beating “NBC News Daily” in Total Viewers (+3% – 1.389 million vs. 1.353 million), Women 25-54 (+1% – 126,000 vs. 125,000) and Women 18-49 (+12% – 100,000 vs. 89,000) for the 4th straight season, based on Most Current Big Data+Panel Ratings.
NOTE: On Monday (1/5/26), “NBC News Daily” was retitled to “NBC News Daily-ND. The retitled telecast is excluded from the weekly and season averages. NBC’s weekly averages are based on four days (Tuesday-Friday).
Emmy Award-nominated “GMA3” is a one-hour program airing weekdays at 1:00 p.m. ET|12:00 p.m. CT on ABC. Simone Swink is the senior executive producer.
Week of Jan. 5, 2026:
| TOTAL VIEWERS | WOMEN 25-54 (000) | WOMEN 18-49 (000) | |
| “GMA3” | 1,479,000 | 145,000 | 121,000 |
| “NBC News Daily” | 1,325,000 | 121,000 | 85,000 |
Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live+SD Current Week (w/o 1/5/26), Previous Week (w/o 12/29/25) and Year-Ago Week (w/o 12/30/25). Season to date: Most Current Data Stream: 2025-2026 Season (9/22/25–1/12/26) and 2024-2025 Season (9/16/24-1/5/25). Beginning 12/26/22, averages are based on Big Data Plus 13 Panel ratings. Beginning 8/31/20, national ratings also include Out-of-Home (OOH) viewing. Averages based on regular telecasts.
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