‘GOOD MORNING AMERICA’ STANDS AS THE ONLY MORNING NEWSCAST TO GROW BOTH WEEK TO WEEK AND YEAR TO YEAR ACROSS THE BOARD

“Good Morning America” averaged 2.722 million Total Viewers, 485,000 Adults 25-54 and 354,000 Adults 18-49 during the week of Sept. 28, 2026, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.

• “GMA” improved on the previous week in Total Viewers (+8% – 2.722 million vs. 2.527 million), Adults 25-54 (+19% – 485,000 vs. 406,000) and Adults 18-49 (+13% – 354,000 vs. 313,000), standing as the only morning newscast to grow week to week in all key target demos.

• “GMA” delivered gains on the year-ago week across the board: Total Viewers (+2% – 2.722 million vs. 2.666 million), Adults 25-54 (+3% – 485,000 vs. 469,000) and Adults 18-49 (+10% – 354,000 vs. 323,000).
• “GMA” narrowed its margins with “Today” by double digits compared to the previous week in both Adults 25-54 (-39% – 100,000 vs. 164,000) and Adults 18-49 (-66% – 26,000 vs. 76,000), posting its closest Adults 25-54 performance in 2 months — since w/o 7/27/26.
• On Thursday (10/1/26), “GMA” ranked No. 1, leading NBC’s “Today” in Total Viewers (+21,000 – 2.805 million vs. 2.784 million).
• “GMA” (2.722 million, 485,000 and 354,000, respectively) defeated “CBS Mornings” (1.716 million, 275,000 and 212,000, respectively) in Total Viewers (+1.006 million), Adults 25-54 (+210,000) and Adults 18-49 (+142,000). In addition, “GMA” led “CBS Mornings” in Total Viewers and Adults 25-54 for the last 1,446 weeks overall — since w/o 1/18/99.
• Season to date, “GMA” is improving its performance versus the comparable weeks last season in Total Viewers (2.642 million vs. 2.636 million) and Adults 18-49 (+4% – 336,000 vs. 324,000). In addition, “GMA” (2.642 million) is leading “CBS Mornings” (1.714 million) by its largest Total Viewers lead (+928,000) in 7 years — since the 2019-2020 season.

MORNING NEWS (Week of Sept. 28, 2026)

	TOTAL VIEWERS	ADULTS 25-54	ADULTS 18-49
GOOD MORNING AMERICA	2,722,000	485,000	354,000
TODAY	2,848,000	585,000	380,000
CBS MORNINGS	1,716,000	275,000	212,000

Source: Nielsen, NTI Total Viewers, Adults 25-54 and Adults 18-49 National Live+Same Day Big Data Plus Panel Program Ratings Current Week (w/o 9/28/26), Previous Week (w/o 9/21/26) and Year-Ago Week (w/o 9/29/25). Most Current Data Stream: 2026-2027 Season (9/21 – 10/04/26) and 2025-2026 Season (9/22 – 10/5/26). Beginning 12/26/22, averages are based on Big Data Plus Panel ratings. Beginning 8/31/20, national ratings also include Out-of-Home (OOH) viewing. Averages based on regular telecasts.

Emmy® Award-winning “Good Morning America,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan and chief meteorologist Ginger Zee, airs live Monday-Friday (7:00-9:00 a.m. ET) on ABC. Simone Swink is the senior executive producer.

“GMA3”
“GMA3” averaged 1.446 million Total Viewers, 136,000 Women 25-54 and 100,000 Women 18-49 during the week of Sept. 28, 2026, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.

• “GMA3” was up over premiere week in Total Viewers (+4% – 1.446 million vs. 1.397 million).
• “GMA3” saw double-digit gains on the same week last year: Total Viewers (+19% – 1.446 million vs. 1.212 million), Women 25-54 (+42% – 136,000 vs. 96,000) and Women 18-49 (+20% – 100,000 vs. 83,000).
• Season to date, “GMA3” is improving by double digits compared to the comparable week last season in all key target demos: Total Viewers (+7% – 1.425 million vs. 1.377 million), Women 25-54 (+26% – 141,000 vs. 112,000) and Women 18-49 (+23% – 108,000 vs. 88,000).

NOTE: On Tuesday (9/29/26) and Wednesday (9/30/26), “NBC News Daily” was preempted. “NBC News Daily”’s weekly averages are based on three days (Monday, Thursday and Friday).

Emmy Award-nominated “GMA3” is a one-hour program airing weekdays at 1:00 p.m. ET|12:00 p.m. CT on ABC. Simone Swink is the senior executive producer.

Week of Sept. 28, 2026:

	TOTAL VIEWERS	WOMEN 25-54 (000)	WOMEN 18-49 (000)
“GMA3”	1,446,000	136,000	100,000
“NBC News Daily”	1,572,000	159,000	119,000

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live+SD Current Week (w/o 9/28/26), Previous Week (w/o 9/21/26) and Year-Ago Week (w/o 9/29/25). Most Current Data Stream: 2026-2027 Season (9/21 – 10/04/26) and 2025-2026 Season (9/22 – 10/5/26). Beginning 12/26/22, averages are based on Big Data Plus Panel ratings. Beginning 8/31/20, national ratings also include Out-of-Home (OOH) viewing. Averages based on regular telecasts.

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