‘THE VIEW’ RANKS NO. 1 IN HOUSEHOLDS AND TOTAL VIEWERS AMONG ALL DAYTIME NETWORK TALK SHOWS, POSTING GAINS IN BOTH KEY WOMEN DEMOS SEASON TO DATE

For the week of March 2, 2026, “The View” ranked No. 1 in Households (1.79 rtg.) and Total Viewers (2.638 million) among the daytime network talk shows, leading NBC’s “TODAY Third Hour” (1.36 rtg. and 2.081 million, respectively), “TODAY with Jenna & Sheinelle” (0.94 rtg. and 1.445 million, respectively) and “NBC News Daily” (0.95 rtg. and 1.430 million, respectively).

• In addition, “The View” averaged 214,000 Women 25-54 and 169,000 Women 18-49, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.
• For the 6th time in the last 7 weeks, “The View” saw gains over the same week last year in all key target demos: Total Viewers (+1% – 2.638 million vs. 2.606 million), Women 25-54 (+9% – 214,000 vs. 196,000) and Women 18-49 (+20% – 169,000 vs. 141,000).
• Season to date, “The View” is improving in Women 25-54 (+7% – 228,000 vs. 214,000) and Women 18-49 (+2% – 168,000 vs. 164,000) versus the comparable number of weeks last season.
• Season to date, “The View” is ranking No. 1 in Households (1.73 rating) and Total Viewers (2.617 million) among all broadcast daytime talk shows for the 9th straight season.

Source: Nielsen, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD Big Data Plus Panel, Current Week (w/o 3/2/26), Previous Week (2/23/26) and Year-Ago Week (w/o 2/24/25). Most Current Big Data Plus Panel: 2025-2026 Season (9/8/25-3/8/26) and 2024-2025 Season (9/1/24-3/2/25). Season averages based on Big Data Plus Panel ratings start with the 2023-2024 season.  Beginning 12/26/23, national ratings based on Big Data ratings. Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Prior to 8/31/20, ratings do not include OOH viewing. Averages based on regular telecasts.

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