ABC News

Press release - Ratings

September 24, 2026

SEASON TO DATE, ‘THE VIEW’ IMPROVES IN ALL KEY TARGET DEMOS, SEEING ITS LARGEST OVERALL AUDIENCE IN 6 YEARS

‘The View’ Posts Gains Across the Board Year to Year

‘The View’ Sees Increases Week to Week in Women 25-54

ABC/Michael Le Brecht II*

For the week of Sept. 14, 2026, “The View” ranked No. 1 in Households (1.57 rtg.) and Total Viewers (2.342 million) among the daytime network talk shows, leading NBC’s “TODAY Third Hour” (1.22 rtg. and 1.950 million, respectively), “TODAY with Jenna & Sheinelle” (0.85 rtg. and 1.348 million, respectively) and “NBC News Daily” (1.01 rtg. and 1.603 million, respectively).

  • In addition, “The View” averaged 211,000 Women 25-54 and 164,000 Women 18-49, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.
  • “The View” saw gains on the same week last year across the board: Total Viewers (+1% – 2.342 million vs. 2.311 million), Women 25-54 (+8% – 211,000 vs. 196,000) and Women 18-49 (+20% – 164,000 vs. 137,000).
  • “The View” improved on its week-ago premiere week performance in Women 25-54 (+1% – 211,000 vs. 208,000).
  • Season to date, “The View” is improving in Total Viewers (+5% – 2.488 million vs. 2.378 million), Women 25-54 (+11% – 220,000 vs. 199,000) and Women 18-49 (+18% – 173,000 vs. 146,000) versus the comparable number of weeks last season to its largest overall audience in 6 years — since the 2020-2021 season.

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD Big Data Plus Panel, Current Week (w/o 9/14/26), previous week (w/o 9/7/26) and year-ago week (w/o 9/15/25), or as dated. Most Current Big Data Plus Panel: 2026-2027 Season (9/7 – 9/20/26) and 2025-2026 Season (9/8 – 9/21/25). Beginning 12/26/23, national ratings based on Big Data ratings. Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Prior to 8/31/20, ratings do not include OOH viewing. Averages based on regular telecasts.

*COPYRIGHT ©2025 American Broadcasting Companies, Inc. All photography is copyrighted material and is for editorial use only. Images are not to be archived, altered, duplicated, resold, retransmitted or used for any other purposes without written permission of ABC News. Images are distributed to the press to publicize current programming. Any other usage must be licensed.

 

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