Press release - Ratings
October 16, 2026
SEASON TO DATE, ‘THE VIEW’ RANKS NO. 1 IN HOUSEHOLDS AND TOTAL VIEWERS, IMPROVES IN ALL KEY TARGET DEMOS AND SEES ITS LARGEST WOMEN NUMBERS IN 3 YEARS
‘The View’ Sees Increases in All Key Target Demos Over Same Week Last Year, Posting Year-to-Year Gains Across the Board in All Five Weeks of the Season
‘The View’ Grows Week to Week in Total Viewers and Women 18-49
On Monday, With Guest Sen. Thom Tillis, ‘The View’ Turns in Its Most-Watched Telecast in Nearly 3 Months

For the week of Oct. 5, 2026, “The View” ranked No. 1 in Households (1.61 rtg.) and Total Viewers (2.420 million) among the daytime network talk shows, leading NBC’s “TODAY Third Hour” (1.17 rtg. and 1.852 million, respectively), “TODAY with Jenna & Sheinelle” (0.80 rtg. and 1.266 million, respectively) and “NBC News Daily” (0.94 rtg. and 1.488 million, respectively).
- In addition, “The View” averaged 214,000 Women 25-54 and 162,000 Women 18-49, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.
- “The View” improved on the year-ago week in Total Viewers (+4% – 2.420 million vs. 2.319 million), Women 25-54 (+13% – 214,000 vs. 190,000) and Women 18-49 (+28% – 162,000 vs. 127,000). In fact, “The View” has turned in year-to-year gains across the board in all five weeks of the season.
- “The View” saw increases week to week in Total Viewers (+1% – 2.420 million vs. 2.404 million) and Women 18-49 (+6% – 162,000 vs. 153,000).
- On Monday (10/5/26), with guest Sen. Thom Tillis, “The View” turned in its most-watched telecast (2.669 million) in nearly 3 months — since 7/14/26.
- Season to date, “The View” is improving in Total Viewers (+3% – 2.497 million vs. 2.419 million), Women 25-54 (+12% – 223,000 vs. 200,000) and Women 18-49 (+18% – 170,000 vs. 144,000) versus the comparable number of weeks last season to post its strongest key Women numbers in 3 years — since the 2023-2024 season.
- Season to date, “The View” is ranking No. 1 in Households (1.67 rtg.) and Total Viewers (2.497 million) among all broadcast daytime talk shows for the 10th straight season.
Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD Big Data Plus Panel, Current Week (w/o 10/5/26), previous week (w/o 9/28/26) and year-ago week (w/o 10/6/25), or as dated. Most Current Big Data Plus Panel: 2026-2027 Season (9/7 – 10/11/26) and 2025-2026 Season (9/8 – 10/12/25). Beginning 12/26/23, national ratings are based on Big Data ratings. Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Prior to 8/31/20, ratings do not include OOH viewing. Averages based on regular telecasts.
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