ABC News

Press release - Ratings

October 8, 2026

SEASON TO DATE, ‘THE VIEW’ RANKS NO. 1 IN HOUSEHOLDS AND TOTAL VIEWERS, IMPROVES IN ALL KEY TARGET DEMOS, SEEING ITS LARGEST WOMEN NUMBERS IN 3 YEARS

‘The View’ Sees Increases in All Key Target Demos Over Same Week Last Year, Posting Year-to-Year Gains Across the Board in All Four Weeks of the Season

‘The View’ Grows Week to Week in Women 25-54, Hitting a Season High in the Key Woman Demo

 

ABC/Michael Le Brecht II*

For the week of Sept. 28, 2026, “The View” ranked No. 1 in Households (1.61 rtg.) and Total Viewers (2.404 million) among the daytime network talk shows, leading NBC’s “TODAY Third Hour” (1.25 rtg. and 1.946 million, respectively), “TODAY with Jenna & Sheinelle” (0.88 rtg. and 1.403 million, respectively) and “NBC News Daily” (0.99 rtg. and 1.572 million, respectively).

  • In addition, “The View” averaged 217,000 Women 25-54 and 153,000 Women 18-49, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.
  • “The View” saw increases on the same week last year in Total Viewers (+1% – 2.404 million vs. 2.391 million), Women 25-54 (+7% – 217,000 vs. 203,000) and Women 18-49 (+5% – 153,000 vs. 146,000). In fact, “The View” has posted year-to-year gains across the board in all four weeks of the season.
  • “The View” built on the previous week in Women 25-54 (+5% – 217,000 vs. 207,000), hitting a season high in the key Women demo.  
  • Season to date, “The View” is improving in Total Viewers (+3% – 2.495 million vs. 2.428 million), Women 25-54 (+9% – 220,000 vs. 202,000) and Women 18-49 (+14% – 168,000 vs. 147,000) versus the comparable number of weeks last season to post its strongest key Women numbers in 3 years — since the 2023-2024 season.
  • Season to date, “The View” is ranking No. 1 in Households (1.67 rtg.) and Total Viewers (2.495 million) among all broadcast daytime talk shows for the 10th straight season.

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD Big Data Plus Panel, Current Week (w/o 9/28/26), previous week (w/o 9/21/26) and year-ago week (w/o 9/29/25), or as dated. Most Current Big Data Plus Panel: 2026-2027 Season (9/7 – 10/4/26) and 2025-2026 Season (9/8 – 10/5/25). Beginning 12/26/23, national ratings are based on Big Data ratings. Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Prior to 8/31/20, ratings do not include OOH viewing. Averages based on regular telecasts.

*COPYRIGHT ©2026 American Broadcasting Companies, Inc. All photography is copyrighted material and is for editorial use only. Images are not to be archived, altered, duplicated, resold, retransmitted or used for any other purposes without written permission of ABC News. Images are distributed to the press to publicize current programming. Any other usage must be licensed.

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