ABC News

Press release - Ratings

October 1, 2026

SEASON TO DATE, ‘THE VIEW’ RANKS NO. 1 IN HOUSEHOLDS AND TOTAL VIEWERS, IMPROVES IN ALL KEY TARGET DEMOS, SEEING ITS LARGEST WOMEN NUMBERS IN 3 YEARS

‘The View’ Posts Gains Across the Board Year to Year

‘The View’ Sees Increases Week to Week in Total Viewers and Women 18-49

ABC/Michael Le Brecht II*

For the week of Sept. 21, 2026, “The View” ranked No. 1 in Households (1.63 rtg.) and Total Viewers (2.426 million) among the daytime network talk shows, leading NBC’s “TODAY Third Hour” (1.26 rtg. and 1.989 million, respectively), “TODAY with Jenna & Sheinelle” (0.88 rtg. and 1.373 million, respectively) and “NBC News Daily” (1.02 rtg. and 1.593 million, respectively).

  • In addition, “The View” averaged 207,000 Women 25-54 and 165,000 Women 18-49, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.
  • “The View” improved the same week last year across the board: Total Viewers (+1% – 2.426 million vs. 2.404 million), Women 25-54 (+7% – 207,000 vs. 194,000) and Women 18-49 (+17% – 165,000 vs. 141,000).
  • “The View” posted week-to-week increases in Total Viewers (+4% – 2.426 million vs. 2.342 million) and Women 18-49 (+1% – 165,000 vs. 164,000).
  • Season to date, “The View” is improving in Total Viewers (+3% – 2.496 million vs. 2.416 million), Women 25-54 (+10% – 218,000 vs. 199,000) and Women 18-49 (+10% – 172,000 vs. 146,000) versus the comparable number of weeks last season to post its strongest key Women numbers in 3 years — since the 2023-2024 season.
  • Season to date, “The View” is ranking No. 1 in Households (1.67 rtg.) and Total Viewers (2.496 million) among all broadcast daytime talk shows for the 10th straight season.

NOTE: On Tuesday (9/22/26), “The View” was retitled to “View-ABC.” The retitled telecast is excluded from the weekly and season averages. “The View”’s weekly averages are based on four days (Monday, Wednesday-Friday).

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD Big Data Plus Panel, Current Week (w/o 9/21/26), previous week (w/o 9/14/26) and year-ago week (w/o 9/22/25), or as dated. Most Current Big Data Plus Panel: 2026-2027 Season (9/7 – 9/27/26) and 2025-2026 Season (9/8 – 9/28/25). Beginning 12/26/23, national ratings are based on Big Data ratings. Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Prior to 8/31/20, ratings do not include OOH viewing. Averages based on regular telecasts.

*COPYRIGHT ©2026 American Broadcasting Companies, Inc. All photography is copyrighted material and is for editorial use only. Images are not to be archived, altered, duplicated, resold, retransmitted or used for any other purposes without written permission of ABC News. Images are distributed to the press to publicize current programming. Any other usage must be licensed.

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