SEASON TO DATE, ‘THE VIEW’ RANKS NO. 1 IN HOUSEHOLDS AND TOTAL VIEWERS, IMPROVING IN ALL KEY TARGET DEMOS AND POSTING DOUBLE-DIGIT GAINS IN KEY WOMEN DEMOS TO SEE ITS LARGEST NUMBERS IN 3 YEARS

For the week of Oct. 12, 2026, “The View” ranked No. 1 in Households (1.62 rtg.) and Total Viewers (2.486 million) among the daytime network talk shows, leading NBC’s “TODAY Third Hour” (1.24 rtg. and 1.944 million, respectively), “TODAY with Jenna & Sheinelle” (0.87 rtg. and 1.353 million, respectively) and “NBC News Daily” (1.01 rtg. and 1.631 million, respectively).

• In addition, “The View” averaged 205,000 Women 25-54 and 157,000 Women 18-49, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.
• For the second straight week, “The View” saw gains on the previous week in Total Viewers (+3% – 2.486 million vs. 2.420 million), drawing its largest overall audience since premiere week five weeks ago — since w/o 9/7/26.
• “The View” improved on the same week last year in Total Viewers (+5% – 2.486 million vs. 2.372 million), Women 25-54 (+4% – 205,000 vs. 197,000) and Women 18-49 (+1% – 157,000 vs. 156,000). In fact, “The View” has turned in year-to-year gains across the board in all six weeks of the season.

• Season to date, “The View” is improving in Total Viewers (+3% – 2.510 million vs. 2.426 million), Women 25-54 (+10% – 222,000 vs. 201,000) and Women 18-49 (+16% – 170,000 vs. 146,000) versus the comparable number of weeks last season to post its strongest key Women numbers in 3 years — since the 2023-2024 season.
• Season to date, “The View” is ranking No. 1 in Households (1.67 rtg.) and Total Viewers (2.510 million) among all broadcast daytime talk shows for the 10th straight season.

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD Big Data Plus Panel, Current Week (w/o 10/12/26), previous week (w/o 10/5/26) and year-ago week (w/o 10136/25), or as dated. Most Current Big Data Plus Panel: 2026-2027 Season (9/7 – 10/18/26) and 2025-2026 Season (9/8 – 10/19/25). Beginning 12/26/23, national ratings are based on Big Data ratings. Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Prior to 8/31/20, ratings do not include OOH viewing. Averages based on regular telecasts.

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