SEASON TO DATE, ‘THE VIEW’ RANKS NO. 1 IN HOUSEHOLDS AND TOTAL VIEWERS, IMPROVING IN ALL KEY TARGET DEMOS AND POSTING ITS LARGEST NUMBERS IN KEY WOMEN DEMOS IN 3 YEARS

For the week of Oct. 19, 2026, “The View” ranked No. 1 in Households (1.64 rtg.) and Total Viewers (2.521 million) among the daytime network talk shows, leading NBC’s “TODAY Third Hour” (1.28 rtg. and 2.042 million, respectively), “TODAY with Jenna & Sheinelle” (0.90 rtg. and 1.429 million, respectively) and “NBC News Daily” (1.02 rtg. and 1.640 million, respectively).

• In addition, “The View” averaged 195,000 Women 25-54 and 153,000 Women 18-49, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.
• “The View” was up week to week in Total Viewers (+1% – 2.521 million vs. 2.486 million) hitting a season high and drawing its largest overall audience in 3 months – since w/o 7/13/26.
• “The View” saw gains on the year-ago week in Total Viewers (+3% – 2.521 million vs. 2.446 million) and Women 18-49 (+5% – 153,000 vs. 146,000).
• Season to date, “The View” is improving in Total Viewers (+4% – 2.525 million vs. 2.439 million), Women 25-54 (+8% – 219,000 vs. 203,000) and Women 18-49 (+15% – 168,000 vs. 146,000) versus the comparable number of weeks last season to post its strongest key Women numbers in 3 years — since the 2023-2024 season.
• Season to date, “The View” is ranking No. 1 in Households (1.68 rtg.) and Total Viewers (2.525 million) among all broadcast daytime talk shows for the 10th straight season.

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD Big Data Plus Panel, Current Week (w/o 10/19/26), previous week (w/o 10/12/26) and year-ago week (w/o 10/20/25), or as dated. Most Current Big Data Plus Panel: 2026-2027 Season (9/7 – 10/25/26) and 2025-2026 Season (9/8 – 10/26/25). Beginning 12/26/23, national ratings are based on Big Data ratings. Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Prior to 8/31/20, ratings do not include OOH viewing. Averages based on regular telecasts.

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