‘THE VIEW’ DRAWS ITS LARGEST OVERALL AUDIENCE IN 8 MONTHS AND BEST PERFORMANCE IN BOTH KEY WOMEN DEMOS SINCE THE PRESIDENTIAL ELECTION WEEK

For the week of Dec. 1, 2025, “The View” ranked No. 1 in Households (1.70 rtg.) and Total Viewers (2.598 million) among the daytime network talk shows, leading NBC’s “TODAY Third Hour” (1.42 rtg. and 2.106 million, respectively), “TODAY with Jenna & Friends” (0.95 rtg. and 1.416 million, respectively) and “NBC News Daily” (0.93 rating and 1.339 million, respectively).

• In addition, “The View” averaged 257,000 Women 25-54 and 184,000 Women 18-49, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.
• “The View” improved on the previous week in Total Viewers (5% – 2.598 million vs. 2.463 million), Women 25-54 (+13% – 257,000 vs. 228,000) and Women 18-49 (+10% – 184,000 vs. 167,000). “The View” drew its largest overall audience in 8 months and best performance in both key Women demos in over 1 year — since weeks of 3/31/25 and 11/4/24 (the week of the presidential election).
• “The View” turned in year-to-year gains across the board: Total Viewers (+5% – 2.598 million vs. 2.464 million), Women 25-54 (+24% – 257,000 vs. 208,000) and Women 18-49 (+15% – 184,000 vs. 160,000).
• On Wednesday (12/3/25), “The View,” with guest Denis Leary, scored its strongest single-day telecast in Women 25-54 (282,000) in more than 1 year — since 11/6/24 with “The View”’s post-presidential election telecast.
• Season to date, “The View” is improving in Women 25-54 (+1% – 212,000 vs. 210,000) versus the comparable weeks last season.
• Season to date, “The View” is ranking No. 1 in Households (1.61 rating) and Total Viewers (2.475 million) among all broadcast daytime talk shows for the 6th straight season.

Source: Nielsen, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD Big Data Plus Panel, Current Week (w/o 12/1/25), Previous Week (11/24/25) and Year-Ago Week (w/o 11/25/24). Most Current Big Data Plus Panel: 2025-2026 Season (9/8-12/7/25) and 2024-2025 Season (9/1-12/1/24). Beginning 12/26/23, national ratings based on Big Data ratings. Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Prior to 8/31/20, ratings do not include OOH viewing. Averages based on regular telecasts.

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