‘THE VIEW’ RANKS NO. 1 IN HOUSEHOLDS AND TOTAL VIEWERS AMONG ALL DAYTIME NETWORK TALK SHOWS

For the week of Jan. 5, 2026, “The View” ranked No. 1 in Households (1.73 rtg.) and Total Viewers (2.610 million) among the daytime network talk shows, leading NBC’s “TODAY Third Hour” (1.31 rtg. and 1.954 million, respectively), “TODAY with Jenna & Friends” (0.90 rtg. and 1.355 million, respectively) and “NBC News Daily” (0.91 rating and 1.325 million, respectively).

• In addition, “The View” averaged 209,000 Women 25-54 and 166,000 Women 18-49, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.
• “The View” improved on the previous week in Total Viewers (+59% – 2.610 million vs. 1.638 million), Women 25-54 (+35% – 209,000 vs. 155,000) and Women 18-49 (+43% – 166,000 vs. 116,000), drawing its largest overall audience in over 9 months — since w/o 3/31/25.
• On Wednesday (1/7/26), “The View,” with exclusive guest Marjorie Taylor Greene, scored its most-watched telecast (2.754 million) in 9 months — since 4/7/25. In addition, the airing also increased in Total Viewers (+7% – 2.754 million vs. 2.574 million) compared to Greene’s previous appearance on “The View” (11/4/25).
• Season to date, “The View” is improving in Women 25-54 (+1% – 216,000 vs. 213,000) versus the comparable number of weeks last season.
• Season to date, “The View” is ranking No. 1 in Households (1.64 rating) and Total Viewers (2.513 million) among all broadcast daytime talk shows for the 9th straight season.

Source: Nielsen, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD Big Data Plus Panel, Current Week (w/o 1/5/26), Previous Week (12/29/25) and Year-Ago Week (w/o 12/30/24). Most Current Big Data Plus Panel: 2025-2026 Season (9/8/25-1/11/26) and 2024-2025 Season (9/1/24-1/5/25). Beginning 12/26/23, national ratings based on Big Data ratings. Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Prior to 8/31/20, ratings do not include OOH viewing. Averages based on regular telecasts.

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