‘THE VIEW’ RANKS NO. 1 IN HOUSEHOLDS AND TOTAL VIEWERS AMONG ALL DAYTIME NETWORK TALK SHOWS

For the week of Jan. 12, “The View” ranked No. 1 in Households (1.70 rtg.) and Total Viewers (2.570 million) among the daytime network talk shows, leading NBC’s “TODAY Third Hour” (1.35 rtg. and 2.013 million, respectively), “TODAY with Jenna & Sheinelle” (0.96 rtg. and 1.463 million, respectively) and “NBC News Daily” (0.93 rating and 1.355 million, respectively).

• In addition, “The View” averaged 232,000 Women 25-54 and 186,000 Women 18-49, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.
• For the third straight week, “The View” saw week-to-week gains in Women 25-54 (+11% – 232,000 vs. 209,000) and Women 18-49 (+12% – 186,000 vs. 166,000), hitting 4-week highs in both measures — since w/o 12/15/25.
• “The View” improved on the same week last year in Women 25-54 (+2% – 232,000 vs. 228,000) and Women 18-49 (+11% – 186,000 vs. 168,000).
• Season to date, “The View” is improving in Women 25-54 (+2% – 218,000 vs. 213,000) versus the comparable number of weeks last season.
• Season to date, “The View” is ranking No. 1 in Households (1.65 rating) and Total Viewers (2.523 million) among all broadcast daytime talk shows for the 9th straight season.

Source: Nielsen, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD Big Data Plus Panel, Current Week (w/o 1/12/26), Previous Week (1/5/26) and Year-Ago Week (w/o 1/6/25). Most Current Big Data Plus Panel: 2025-2026 Season (9/8/25-1/18/26) and 2024-2025 Season (9/1/24-1/5/25). Season averages based on Big Data Plus Panel ratings start with the 2023-2024 season.  Beginning 12/26/23, national ratings based on Big Data ratings. Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Prior to 8/31/20, ratings do not include OOH viewing. Averages based on regular telecasts.

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