‘THE VIEW’ RANKS NO. 1 IN HOUSEHOLDS AND TOTAL VIEWERS AMONG ALL DAYTIME NETWORK TALK SHOWS

For the week of Jan. 26, 2026, “The View” ranked No. 1 in Households (2.02 rtg.) and Total Viewers (2.988 million) among the daytime network talk shows, leading NBC’s “TODAY Third Hour” (1.55 rtg. and 2.356 million, respectively), “TODAY with Jenna & Sheinelle” (1.07 rtg. and 1.622 million, respectively) and “NBC News Daily” (1.05 rating and 1.554 million, respectively).

• In addition, “The View” averaged 281,000 Women 25-54 and 206,000 Women 18-49, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.
• Hitting season highs across the board, “The View” posted double-digit gains week to week in Total Viewers (+17% – 2.988 million vs. 2.562 million), Women 25-54 (+29% – 281,000 vs. 217,000) and Women 18-49 (+35% – 206,000 vs. 153,000) to score strongest numbers in more than 1 year — since w/o 11/4/24, the week of the presidential election. In fact, “The View” posted its 2nd-most-watched week in nearly 5 years — since w/o 2/15/21.
• “The View” built on the year-ago week by double digits in all key target demos: Total Viewers (+11% – 2.988 million vs. 2.702 million), Women 25-54 (+41% – 281,000 vs. 199,000) and Women 18-49 (+43% – 206,000 vs. 144,000).
• Season to date, “The View” is improving in Women 25-54 (+4% – 222,000 vs. 214,000) versus the comparable number of weeks last season.
• Season to date, “The View” is ranking No. 1 in Households (1.68 rating) and Total Viewers (2.562 million) among all broadcast daytime talk shows for the 9th straight season.

Source: Nielsen, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD Big Data Plus Panel, Current Week (w/o 1/26/26), Previous Week (1/19/26) and Year-Ago Week (w/o 1/20/25). Most Current Big Data Plus Panel: 2025-2026 Season (9/8/25-2/1/26) and 2024-2025 Season (9/1/24-1/26/25). Season averages based on Big Data Plus Panel ratings start with the 2023-2024 season.  Beginning 12/26/23, national ratings based on Big Data ratings. Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Prior to 8/31/20, ratings do not include OOH viewing. Averages based on regular telecasts.

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