‘THE VIEW’ RANKS NO. 1 IN HOUSEHOLDS AND TOTAL VIEWERS AMONG ALL DAYTIME NETWORK TALK SHOWS AND NEWS PROGRAMS

For the Week of Oct. 13, 2025, “The View” ranked No. 1 in Households (1.54 rtg.) and Total Viewers (2.372 million) among the daytime network talk shows and news programs, leading NBC’s “TODAY Third Hour” (1.24 rtg. and 1.917 million, respectively), “TODAY with Jenna & Friends” (0.82 rtg. and 1.327 million, respectively) and “NBC News Daily” (0.84 rtg. and 1.235 million, respectively).

• In addition, “The View” averaged 197,000 Women 25-54 and 156,000 Women 18-49, based on Live+Same Day Big Data+Panel Program Ratings from Nielsen Media Research.
• “The View” improved on the previous week in Total Viewers (+2% – 2.372 million vs. 2.319 million), Women 25-54 (+4% – 197,000 vs. 190,000) and Women 18-49 (+23% – 156,000 vs. 127,000), hitting season highs in Women 18-49. In fact, “The View” saw its strongest delivery in Women 18-49 in 7 months — since w/o 3/3/25.
• “The View” posted year-to-year gains in Women 25-54 (+2% – 197,000 vs. 194,000) and Women 18-49 (+5% – 156,000 vs. 148,000), growing in Women 25-54 for the 6th time in the 6 weeks of this season.

• Season to date, “The View” is improving in Women 25-54 (+3% – 201,000 vs. 196,000) versus the comparable weeks last season.

• Season to date, “The View” is ranking No. 1 in Households (1.56 rating) and Total Viewers (2.426 million) among all broadcast daytime talk shows and news programs for the 6th straight season.

NOTE: On Monday (10/13/25), “The View” was retitled to “View-ABC” due to a special report on Israeli hostages. The retitled telecast is excluded from the weekly averages. ABC’s weekly averages are based on four days (Tuesday-Friday).

Source: Nielsen, NTI Total Viewers, Women 25-54 and Women 18-49 Live+SD Big Data+Panel, Current Week (w/o 10/13/25), Previous Week (10/6/25) and Year-Ago Week (w/o 10/7/24). Most Current Big Data Plus Panel: 2025-2026 Season (9/8-10/19/25) and 2024-2025 Season (9/1-12/24). Beginning 12/26/23, national ratings are based on Big Data ratings. Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Prior to 8/31/20, ratings did not include OOH viewing. Averages based on regular telecasts.

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